(MENAFNEditorial)
In 2013 Georgian local companies showed outstanding marketing activity and thus increased volume sales of domestic beer. Strong performance of the local companies was a result of rigid competition developed through the review period. All domestic companies especially the leaders enhanced advertising of their brands. Television advertisements were outstanding with their quality. Georgian companies offered a broad choice; for example many domestic companies in 2013 introduced unfiltered beer.
Euromonitor International's Beer in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/932749_beer_in_georgia.aspx?afid=101
Product coverage: Dark Beer Lager Non/Low Alcohol Beer Stout.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
BEER IN GEORGIA
Euromonitor International
December 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Category Data
Table 1 Sales of Beer by Category: Total Volume 2008-2013
Table 2 Sales of Beer by Category: Total Value 2008-2013
Table 3 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 10 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 12 Production Imports and Exports of Beer: Total Volume 2007-2012
Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 15 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 16 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 17 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 18 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Lomisi Jsc in Alcoholic Drinks (georgia)
Strategic Direction
Key Facts
Summary 2 Lomisi JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Lomisi JSC: Competitive Position 2013
Executive Summary
Spirits and Beer - the Leaders of Growth
Domestic Beer Dominates
Local and Multinational Players Share the Spheres of Influence
Specialists Retailers and Hypermarkets Improve Their Positions
Consumers Switch To More Qualitative Alcohol
Market Background
Legislation
Table 19 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 20 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 22 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2013
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 4 Key New Product Developments 2014
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 36 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
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