(MENAFNEditorial)
Conferences help to connect brands with customers and bridge the gap between the digital world and the real world-
strong-Dec 22 2014 – UK — With a growing digital world conferences help brands to connect with their customers. Technology is taking away the personal touch but conferences help brands to reconnect.
A new report by The New York Times discovered that companies are using conferences to attract customers and boost profits as well as bridge the digital and real world divide.
Brands are increasingly using conferences as a way to better their awareness among customers. Although “digital is at the centre of our world [live events are] more popular than ever” said Arianna Huffington president of The Huffington Post Media Group. “The need to actually be live and connect with human beings and listen to people in the flesh seems to be the paradox of our age.”
As pointed out by Search Engine Journal the digital marketing industry is staging live events to bring the digital and real world together. Other industries are utilising conferences as well to connect with their customers as companies realise their importance.
Conferences are the perfect place to test new technologies as pointed out by Hypergrid Business referencing the Oculus Rift a gadget that quite literally that merges digital and physical worlds together. “One take-away from this week’s experience was just how disruptive Rift experiences will soon be at future trade shows and conference exhibits.” Jon Brouchoud writer for Hypergrid said “it generates buzz draws crowds around your booth with people waiting in line just for the chance to look at your product or service.”
Tosca Jimenez from W12 Conferences said “with brands better understanding the impact a conference can have it is only a matter of time before brands start to dream up new ways to reach their target customers at conferences. Brands are increasingly attempting to bridge the gap between the digital world and the real world. The internet has enabled brands to reach more customers than ever before but at a cost – internet customers only have a connection with a checkout system whereas in a retail environment customers have a connection with human beings.” Ms Jiminez said that “conferences allow brands to connect to physical customers which is especially important for online retailers.”
Consumers are increasingly shopping with brands that they can connect with on a more human level. Ms Jiminez said “Conferences achieve this. Even if an online retailer is multi-national news coverage of these events puts a brand in the public eye. Thus a conference creates that physical connection.”
For more information please visit http://www.w12conferences.co.uk
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