(MENAFN- The Peninsula) The importance of protecting the dream of pure, fair and clean sport took centre-stage as Save the Dream used the global platform of the Super Coppa final in Doha to promote sport values and issue a call to safeguard sport against the threat of violence, discrimination and misconduct in all its forms.
While Juventus and Napoli played out an enthralling match, Save the Dream made their presence felt by undertaking several match day activities in cooperation with Aspire Academy, Qatar Football Association and Lega Serie A.
Children wearing Save the Dream colours escorted the players on to the pitch while banners and short films displayed in the stadium prior to kick-off and during half-time helped to promote the message of pure sport to a global audience. Players, coaches and prominent guests also expressed their solidarity by wearing Save the Dream badges, pins, caps and scarves in support of the campaign.
Save the Dream presented a specially-curated exhibition of the Magnum Photos with Save the Dream project at the Al Sadd Stadium. The selected images form part of the collection "Noites do Brasil"; which includes over 100 stunning images taken by Magnum photographers in the streets of Brazil around the twelve 2014 FIFA World Cup host cities capturing the universal emotion, spirit and passion for sport.
The impetus for "Noites do Brasil" was sparked by an important initiative launched during the 2014 FIFA World Cup„¢ by Save the Dream, in partnership with UNICEF and Brazilian child protection authorities including the Secretariat for Human Rights. Titled 'It's in your hands to protect', the initiative encompassed a widespread outreach campaign designed to mobilize people on the fundamental right of every child to be protected from violence and discrimination in the context of major sporting events.
Mohammed Hanzab, President of the International Centre for Sport Security (ICSS) said:
"It is crucial to engage and inspire the next generation of young athletes and fans to share with them how important it is to safeguard sport against the threat of violence, discrimination and misconduct.
"With the Super Coppa final taking place in Doha for the very first time, this was an ideal platform to promote the positive ideals and values that sport can teach young people and to share this important message around the world.
"I would like to thank the QFA, Aspire Academy and Lega Serie A for helping to promote the values of sport and call on other organisations around the world to do the same."
Save the Dream is a joint programme of the International Centre for Sport Security (ICSS) and Qatar Olympic Committee that promotes and protects the core values of sport for young people at a global level.
Save the Dream has enjoyed a close cooperation with Lega Serie A. During the 2013-14 season, a campaign designed to promote the awareness of sport integrity among young people, was launched in 10 stadia across Italy.
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