(MENAFNEditorial)
In order to promote your association products or services an active marketing strategy is important regardless of which industry you belong to. You need to evaluate your marketing tools regularly to make sure they are as effective at bringing members and clients in as they were when first implemented. Many associations allocate few resources if any to marketing.
“Willis Turner & Mitchell Levy on Association Marketing” will help you discover the importance of why and how you should improve your marketing. In today's world where social media channels and for-profit entities compete in the membership space it's imperative that the non-profit association sector utilize marketing as a key strategic move.
A significant advantage of this social media enable eBook is the ease of sharing its "Ahas" which are intended to resonate with readers via their social networks on Twitter Facebook LinkedIn and Google+.
Normally $1.99 this book is now available for free for a limited time on the Aha Amplifier: http://bit.ly/AssocMktg-AhaAmp
Becky Robinson CEO of Weaving Influence says "I love the Aha Amplifier. I hope authors everywhere will create Aha Amplifier books to highlight the key ideas from their books. Why? Our society learns from 140-character sound bytes. As fewer people read books more authors need to share their content in bite-sized bursts. I can't wait to work with every author I know to get their content on the Aha Amplifier platform."
Sign up for a free account on the Aha Amplifier at http://ahaamplifier.com and check it out. The Aha Amplifier helps you increase your influence by amplifying and activating quality Aha moments! Each Aha is sharable via Twitter LinkedIn Facebook and Google+ so you can easily share an important idea or statement with thousands (if not millions) of people.
About the Authors:
Willis Turner is an association management professional. He is well known for his role as President and CEO of Sales & Marketing Executives International (SMEI). He is a Certified Association Executive (CAE) by the American Society of Association Executives (ASAE) and serves in voluntary capacities on the National Advisory Board of DECA and formerly on the Kaplan University Marketing Advisory Board. Willis has more than 14 years of experience in developing and managing professional certification programs. He is also a thought leader and speaker on marketing and social media. Willis’s specialties include the following: association management strategic alliances sponsorship marketing international association expansion public speaking social media and professional certification.
Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the Aha Amplifier http://AhaAmplifier.com. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with thirty two business books contributor at Entrepreneur Magazine has provided strategic consulting to over one hundred companies has advised over five hundred CEOs on critical business issues through the CEO networking groups he's run and has been chairman of the board of a NASDAQ-listed company.
About THiNKaha (www.thinkaha.com):
THiNKaha makes it easy to create compelling content that helps turn corporate experts into recognized thought leaders. THiNKaha services include the Aha Amplifier thought leadership interviews via Google Hangouts creating content portals book publishing webinar publishing social media traditional media coaching and vetted referrals thought leadership mentoring/coaching and many other services including the creation and support of corporations’ thought leadership blueprints.
To have us help your corporation amplify its thought leadership please contact Jenilee Maniti at jenilee.maniti@thinkaha.com or at (408) 257-3000.
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