(MENAFN- Emirates News Agency (WAM)) Dubai Electricity and Water Authority, DEWA, has launched a brainstorming campaign on its social media channels as part of its commitment to encourage creative thinking and innovation to further enhance performance and develop services to achieve the happiness of its customers, partners, and stakeholders.
The three-day campaign will enhance communication between DEWA and its customers, partners, and stakeholders to exchange ideas and constructive views. It also discusses suggestions that support organisational excellence and develop the services it provides to its customers.
The outcomes of this campaign will be highlighted and discussed at DEWA's annual strategy workshop on 8th January 2015.
Saeed Mohammed Al Tayer, MD and CEO of DEWA, commented, "This public brainstorming campaign complements the Government Creativity Lab initiative launched by Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum. DEWA has introduced the creativity lab as a standard practice early this year in line with the vision of His Highness and our strategy to adopt brainstorming as one of the established methodologies in organisational decision making." "This campaign supports our vision to become a sustainable world-class utility and our strategy to engage customers, partners and stakeholders in the sustainable development of Dubai, and developing our operations and services to achieve the happiness of our customers. The campaign also highlights DEWA's projects and current and future initiatives to raise public awareness and streamline our vision with individuals and organisations to promote the overall development of Dubai." Al Tayer noted that such campaigns are an important input to achieve the Dubai Plan 2021, which has six main themes: a city of happy, creative and empowered people, an inclusive and cohesive society, the preferred place to live, work and visit, a smart and sustainable city, a pivotal hub in the global economy, and a pioneering and excellent government.
Individuals and organisations can contribute their suggestions and ideas in the brainstorming campaign on DEWA's social media channels on Facebook, Twitter, and Instagram using the hashtag #CreativityLabDEWA.
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