(MENAFNEditorial)
The Austrian mobile market has reached its saturation point and BMI believes that subscription growth will plateau during our forecast period - thus any potential growth will come from cannibalising the market shares of existing operators. Expanding 3G and 4G services will offer new revenue streams but increasing competition is likely to erode the average revenue per user and there is a looming threat of IP substitution that could see operator revenues for voice and SMS services cannibalised by applications such as Skype WhatsApp and Viber. The wireline segment is in a stronger position with demand for higher capacity services continuing to grow alongside uptake of bundled services offering operators lower churn and higher value growth opportunities.
Full Report Details at
- http://www.fastmr.com/prod/924090_austria_telecommunications_report_q1_2015.aspx?afid=101
Key Data
* Mobile subscriptions down 1.1% year-on-year (y-o-y) to 13.02mn in Q314.
* SMS IP substation a significant threat to operator revenues with Telekom Austria data showing SMS volumes sent by its subscribers declined 26% y-o-y to Q314.
* According to regulatory data growth of broadband subscriptions continued its steady pace in 2013 ending the year with 7.7mn subscriptions up by 9.6% y-o-y. This also includes mobile broadband and smartphone tariffs.
Key Trends And Developments
Ultra-low wholesale prices being offered by Drei ( 3 Austria) and the response from its rivals have catalysed growth in the MVNO market - attracting new investment. The change in Drei's wholesale pricing regime was a condition of it acquiring rival Orange in late 2012. In September 2014 Hofer the Austrian arm of Germany-based Aldi Süd announced it would provide telecoms services as an MVNO in early 2015. Hofer will reportedly use the network of T-Mobile Austria. There have been speculations that the new MVNO might be named 'Hofer Talk'. Meanwhile in November 2014 Tele2 Austria announced it planned to re-enter the Austrian mobile services market as an MVNO in H214. Tele2 had operated in Austria as...
The Austria Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Austria's ICT market covering the fixed-line mobile and internet segments and analyses latest regulatory developments and corporate news including investment activity mergers and acquisitions joint ventures and partnerships. Leading operators and manufacturers are fully profiled highlighting their quarterly financial performance capital expenditure plans and latest contracts.
BMI's Austria Telecommunications Report provides industry professionals and researchers operators equipment suppliers and vendors corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Austria.
Key Benefits
* Benchmark BMI's independent telecoms industry forecasts for Austria to test other views - a key input for successful budgeting and strategic business planning in the Austrian telecoms market.
* Target business opportunities and risks in Austria's telecoms sector through our reviews of latest industry trends regulatory changes and major deals projects and investments in Austria.
* Assess the activities strategy and market position of your competitors partners and clients via our Company Profiles (inc. SWOTs KPIs and latest activity).
Coverage
BMI Industry View
Summary of BMI's key industry forecasts and views covering the ICT fixed-line mobile (including 3G) internet and broadband markets.
Industry SWOT Analysis
Analysis of the major Strengths Weaknesses Opportunities and Threats within the wireline and wireless sectors and within the broader political economic and business environment.
Business Environment Rankings
BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors operators and suppliers) in the regional telecoms market.
The rankings methodology makes sophisticated use of more than 40 industry economic and demographic data points.
BMI Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions plus analysis of key downside risks to the main forecast.
* Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
* Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
* Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.
Market Data Analysis
Detailed market analysis of the mobile mobile content fixed line and internet segments broken down into:
* Market Data - Analysis of market size operator shares dominant trends competitive landscape and key quarterly data.
* Technology/Service Rollout - Analysis of rollout/adoption of new technology such as 3G WiMAX IPTV pay-TV LTE and value-added handset services (gaming music video apps etc.).
* Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
* Company Database - A comprehensive breakdown of KPIs of the leading mobile operators including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues net profits and EBITDA).
Regulatory Environment
Details of the regulatory bodies and their responsibilities as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.
Company Profiles
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