(MENAFNEditorial)
Retail volume sales of portable players in Greece declined by 39% in 2014. Like so many other product types portable MP3 players and portable multimedia players are gradually disappearing due to the proliferation of smartphones with audio and video playback functions which present consumers with an ideal all-in-one option. Thus whilst portable MP3 players were previously cannibalised by portable multimedia players now both product types are rapidly becoming obsolete seeing their sales shrink by the year. The ongoing economic recession in Greece is also taking its toll on the demand for portable players especially as these items are considered to be non-essential consumer electronics products.
Industry Prospects
The prospects are gloomy for portable players in Greece. On the one hand the economic recession is in full bloom with no guarantees whatsoever for a return to strong economic development and an end to the misery for the foreseeable future. Moreover the rapid development of smartphones and tablets is rendering portable media players redundant as the majority of consumers are increasingly keen on all-in-one consumer electronics options.
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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Portable Players industry in Greece our research will save you time and money while empowering you to make informed profitable decisions.
The Portable Players in Greece market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Portable Players in Greece?
* What are the major brands in Greece?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?
* What are the latest trends in mirrorless cameras?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
PORTABLE PLAYERS IN GREECE
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2008-2013
Table 2 Sales of Portable Players by Category: Value 2008-2013
Table 3 Sales of Portable Players by Category: % Volume Growth 2008-2013
Table 4 Sales of Portable Players by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Portable Players: % Volume 2009-2013
Table 6 LBN Brand Shares of Portable Players: % Volume 2010-2013
Table 7 Distribution of Portable Players by Format: % Volume 2008-2013
Table 8 Forecast Sales of Portable Players by Category: Volume 2013-2018
Table 9 Forecast Sales of Portable Players by Category: Value 2013-2018
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018
Intertech SA in Consumer Electronics (greece)
Strategic Direction
Key Facts
Summary 1 Intertech SA: Key Facts
Summary 2 Intertech SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Intertech SA: Competitive Position 2013
Plaisio Computers SA in Consumer Electronics (greece)
Strategic Direction
Key Facts
Summary 4 Plaisio Computers SA: Key Facts
Summary 5 Plaisio Computers SA: Operational Indicators
Company Background
Chart 1 Plaisio Computers SA: Store in Exarheia (in the centre of Athens)
Internet Strategy
Private Label
Summary 6 Plaisio Computers SA: Private Label Portfolio
Competitive Positioning
Summary 7 Plaisio Computers SA: Competitive Position 2013
Executive Summary
Recession Keeps Squeezing Sales of Consumer Electronics
Tablets and Smartphones Buck the Recession
Intense Competition Leads To Declining Retail Prices and A Rise in Internet Retailing
Signs of Stabilisation As the Market Nears Its Lowest Point
Key Trends and Developments
Economic Recession Keeps Squeezing Sales But the Market Nears Stabilisation
Portability and Connectivity: Tablets Smartphones and Wearable Electronics Are Under the Spotlight
Digital Switchover and Announced Government Plans To Boost Sales
Big Chains Struggle for Share and E-sales Keep Rising
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 13 Sales of Consumer Electronics by Category: Value 2008-2013
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 18 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 8 Research Sources
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