(MENAFN- Gulf Times) QNB has received the "Best Customer Engagement" award for its "Life Rewards" loyalty programme during the Middle East's Customer Festival Awards 2014 held recently at the Conrad Dubai Hotel.
The event, organised by Terrapinn Middle East, was attended by senior executives and business leaders from the region. During the ceremony, businesses were rewarded for serving their clients and for establishing and maintaining mutual loyalty between the brand and its customer.
The QNB Life Rewards is a "total relationship loyalty programme" that rewards customers with points for all their accumulated relationships with QNB. Also, the programme is renowned for its "easy-to-understand and simple-to-use process to 'earn and redeem' points."
Unlike traditional loyalty programmes, customers can earn Life Rewards points by using various retail banking products and channels, and can be redeemed in various ways, QNB said.
Customers are able to pay their credit card outstanding balance, pay their utility bills, and instantly exchange, fully or partially, the accumulated points at the more than 500 QNB participating partner-outlets.
In addition, Life Rewards offers unique services through its own travel portal € www.liferewardsholiday.com - with unlimited choices of airlines, hotels, and car rental services across the globe.
Members enjoy the convenience of instant bookings either through credit card or using their Life Rewards points.
QNB general manager group retail banking Heba al-Tamimi, who received the award, said, "Our efforts are focused on finding innovative, creative, and compelling new ways to engage with customers. This prestigious award reflects QNB's commitment to the highest level of customer services."
QNB Group currently operates in 26 countries and across three continents with 14,000 employees in more than 600 office locations.
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