(MENAFN- Gulf Times) The 20th edition of the Dubai Shopping Festival (DSF) will run from January 1 to February 1, 2015 under the theme 'A Journey of Celebrations', the Dubai Festivals and Retail Establishment (DFRE) CEO Laila Mohamed Suhail announced yesterday in Doha.
"The special anniversary edition, organised by DFRE, is all set to be the biggest in the festival's history, with a spectacular calendar of events that embraces DSF's key pillars of shopping, entertainment and winning," she told a press conference.
"The GCC has always been a key market for Dubai and DSF mainly due to a combination of factors such as its geographical proximity and the fact that we share the same values and cultural backgrounds. Moreover, families € our key audience € constitute the bulk of the visitors from this region," she explained.
Saeed Mohamed Mesam al-Falasi, director, Strategic Alliances Division DFRE, made a presentation on the DSF 20th edition that provided a glimpse of the exciting line-up of retail activations, entertainment and promotions.
The 20th anniversary edition's calendar of events includes a range of world-class shows such as the DSF Concerts series which will stage the biggest entertainment extravaganza in the history of the shopping festival. A series of 10 concerts will be staged over the weekends of DSF and will feature 20 of the biggest musical artistes of the Arab world.
Other highlights include mega fireworks displays every weekend that will add to the citywide illuminations, a series of celebrity-hosted pop-up shops, stage shows including MAMMA MIA! the smash hit musical and the world premiere of Smurfs Live on Stage, as well as high-end fashion events such as Abati and a second edition of the Market Outside The Box that will give shoppers the opportunity to indulge in some unique retail therapy.
Mega raffles will offer visitors and residents the opportunity to win big including the Infiniti Mega Raffle which will offer two luxury Infiniti cars and AED100,000 in cash every day to one lucky shopper for 32 days of the festival.
As a DSF 20th Anniversary Special, shoppers participating in the Infiniti Mega Raffle will also get the chance to win additional prizes worth over AED2mn. Another offer is the Gold and Jewellery Mega Raffle, which will give away a total of 100kg of gold and 40 carats of diamond € making it the largest-ever gold raffle to be held in the region.
Other popular raffles will include the Nissan Grand Raffle, offering one winner one Nissan car every day for the duration of the festival.
To commemorate the 20th edition, the Dubai Gold and Jewellery Group in association with DFRE, will also be manufacturing the world's longest handmade gold chain € a 5km (extendable to 8km) creation that will be made out of a minimum of 160kg of gold in a bid to set a new Guinness World Record.
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