Experts say Oman needs to adopt new strategy to attract tourists

(MENAFN- Muscat Daily) The ways to market a tourist destination and attracting tourists have undergone a sea change and Oman needs to adopt new measures to be successful on both fronts said hospitality experts at the Oman Tourism Summit on Monday.

Online feedback counts and social currency is the key in marketing a destination said Martin Kubler consultant International Hospitality and Service Industries Dubai. 'Hot tourism spots are no more defined by what destinations say they are but what people say about the place. Word of mouth publicity is translated into online space.'

Filippo Sona director head of hotels (MENA) Colliers International said that 70 per cent of Oman's population is below 35 and most use a smartphone. 'Young generation gets bored easily. Today the demand profile has changed. Before it was reacting to a need now it is anticipating the need and identifying the future demand trends.' 

Speaking on progress and opportunities outside Muscat Matthew Wright head of consultancy & industrial Cluttons & Partners said 'There is a great scope for small-scale niche boutique hotels in unique destinations coupled with heritage hotels and luxury desert resorts.'