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Although it was of smaller scale sun care proved to be the most stable in 2013. Sales of direct selling products which accounted for 13% of sales stopped because of government reforms but sun care nevertheless continued seeing stable growth of sales in 2013. This was because sun care was purchased by key consumers who remain loyal and who are not accidental purchasers of these products. In addition supply of sun care products was strengthened at point of sales which also contributed to compensate the loss of direct selling in 2013.
Competitive Landscape
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Beiersdorf AG remained the leader with 32% value share in 2013. Leading position of its Nivea Sun brand was due to a wide distribution network for all Nivea brands within beauty and personal care. L’Oréal Groupe with its Garnier Ambre brand had 25% value share thanks to loyalty of Garnier brand consumers as well as product features such as special fragrance or flavours. Johnson & Johnson’s Johnson’s brand held 22% value share and was third.
Industry Prospects
Whilst overall sales will remain negligible dynamics established by existing trends will remain stable. Hot climate of Uzbekistan and sunny spring summer and autumn will continue creating strong basis for demand for sun care products. Additional boost to sales will come because of growing tourism: tourists (travelling abroad) will learn to carry their sun care products with them as prices of sun care products will be high at resorts. Sun care will benefit from stability of trends and sales will continue to grow steadily.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Uzbekistan our research will save you time and money while empowering you to make informed profitable decisions.
The Sun Care in Uzbekistan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sun Care in Uzbekistan?
* What are the major brands in Uzbekistan?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
SUN CARE IN UZBEKISTAN
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2008-2013
Table 2 Sales of Sun Care by Category: % Value Growth 2008-2013
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Sun Care: % Value 2009-2013
Table 5 LBN Brand Shares of Sun Care: % Value 2010-2013
Table 6 Forecast Sales of Sun Care by Category: Value 2013-2018
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Executive Summary
Growing Living Standards Drive Beauty and Personal Care
Direct Sellers Leave the Market Due To Strict Government Channel Regulation
Imported Goods Continue Leading Sales But Domestic Companies Show Potential
Store-based Retailing Becomes the Main Channel for Beauty and Personal Care
Beauty and Personal Care Is Expected To Recover After the Slowdown of 2013
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
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