(MENAFNEditorial)
Nestle continues to hold a strong position in global coffee by value. While it is desperate to address its weakness in the US pod market soon-to-be merged entity Jacobs Douwe Egberts (JDE) is likely to post a real threat to Nestle's global leadership. Technological innovation is a constant challenge and opportunity to sustain consumer loyalty and fend off compatible products. Nestle's VertuoLine and Keurig 2.0 marked the highlights of coffee pod systems in 2014.
Euromonitor International's Coffee Global Corporate Strategy global briefing offers an insight into to the size and shape of the Hot Drinks market highlights buzz topics emerging geographies categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Full Report Details at
- http://www.fastmr.com/prod/905449_coffee_global_corporate_strategy.aspx?afid=101
Product coverage: Coffee Other Hot Drinks Tea.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
Coffee Global Corporate Strategy
Euromonitor International
October 2014
Introduction
Strategic Evaluation
Competitive Landscape
Potential Impact of JDE
Growth Strategy for Instant Coffee
In Hot Pursuit of Pod Opportunity
Possible Future Movements
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