(MENAFNEditorial)
Colour cosmetics was highly appreciated and used by Uzbek females. There were numerous traditional events and ceremonies which boosted sales including wedding ceremonies with gifts of a basket of cosmetics and heavier consumption of colour cosmetics post-wedding period.
Competitive Landscape
L’Oréal Groupe led retail sales with 23% value share in 2013. Its leadership was a result of the world-class quality strongest product and brand image as well as effective marketing campaigns usually conducted through Russian TV channels. Its leadership was also attributable to the widest product portfolio represented by Maybelline L’Oréal Paris and Jade. The second company was Ruby Rose with its mono brand Ruby Rose holding 15% of retail sales. Due to offering the optimal balance of price and quality Ruby Rose was the most popular brand in colour cosmetics. Erkul Kozmetik San Ve Tic AS with Golden Rose was the third biggest company thanks to being popular for affordable products and strong supply across the country.
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Industry Prospects
The cessation of direct sales of colour cosmetics means that there will be no other crisis with direct sales in the forecast period. Given that sales are limited to retail-based outlets and that consumers will continue looking for alternatives to their traditional choice of Oriflame or Faberlic retail-based sales of existing brands will grow. This is supported by existing trends and the peculiarities of consumption in Uzbekistan will ensure retail sales of colour cosmetics will grow over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Uzbekistan our research will save you time and money while empowering you to make informed profitable decisions.
The Colour Cosmetics in Uzbekistan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Colour Cosmetics in Uzbekistan?
* What are the major brands in Uzbekistan?
* What are the key innovation trends in make up?
* What is the evolution of mass colour cosmetics versus their premium counterparts?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
COLOUR COSMETICS IN UZBEKISTAN
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
Table 6 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Executive Summary
Growing Living Standards Drive Beauty and Personal Care
Direct Sellers Leave the Market Due To Strict Government Channel Regulation
Imported Goods Continue Leading Sales But Domestic Companies Show Potential
Store-based Retailing Becomes the Main Channel for Beauty and Personal Care
Beauty and Personal Care Is Expected To Recover After the Slowdown of 2013
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
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