(MENAFNEditorial)
Childrenswear in Thailand experienced a slowdown in demand posting current retail value growth of 5% in 2013 as some Thai parents were hesitant in buying expensive childrenswear. Price- sensitive parents shifted from branded items to lower tier or else waited for trade events and seasonal sales before spending.
Competitive Landscape
Childrenswear in Thailand is highly fragmented with ICC International PCL capturing the largest value share of 14% due to the noble brands carried in its portfolio including Enfant Absorba and Little Wacoal. Its global Enfant and Absorba brand are highly recognised by Thai parents for their attributes of finest quality natural fabric that is mild to children’s sensitive skin with Little Wacoal’s gaining high recognition from the leading women’s underwear brand Wacoal.
Industry Prospects
Over the forecast period childrenswear is anticipated to post a value CAGR of 3% at constant 2013 prices. The expectation of clear political direction after the negotiation between the government administration and protesters can lead to the return of Thai consumer sentiment. In case of no such improvement brand players are likely to make every effort to maintain their sales performance with more frequent seasonal discounts.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Thailand our research will save you time and money while empowering you to make informed profitable decisions.
The Childrenswear in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Childrenswear in Thailand?
* What are the major brands in Thailand?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report
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Report Table of Contents:
CHILDRENSWEAR IN THAILAND
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2008-2013
Table 2 Sales of Childrenswear by Category: Value 2008-2013
Table 3 Sales of Childrenswear by Category: % Volume Growth 2008-2013
Table 4 Sales of Childrenswear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Childrenswear: % Value 2009-2013
Table 6 LBN Brand Shares of Childrenswear: % Value 2010-2013
Table 7 Forecast Sales of Childrenswear by Category: Volume 2013-2018
Table 8 Forecast Sales of Childrenswear by Category: Value 2013-2018
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018
Icc International Pcl in Apparel and Footwear (thailand)
Strategic Direction
Key Facts
Summary 1 ICC International PCL: Key Facts
Summary 2 ICC International PCL: Operational Indicators
Company Background
Competitive Positioning
Summary 3 ICC International PCL: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Nike Inc in Apparel and Footwear (thailand)
Strategic Direction
Key Facts
Summary 4 Nike Inc: Key Facts
Company Background
Competitive Positioning
Summary 5 Nike Inc: Competitive Position 2013
Retail Operations
Internet Strategy
Chart 1 Nike Inc: Nike in The Emporium
Production
Executive Summary
Urbanisation and Sporty Trend Drives Demand for Fashion Products
Weak Economy and Recurring Political Tension Dampen Shopping Mood
Local Players Hold Tightly on To Their Leading Positions Amidst the Fierce Competition by International Brands
Store-based Channels Dominate Sales Despite the Online Shopping Spike
Apparel and Footwear's Performance Pegs Hope on Economic Recovery
Key Trends and Developments
Brands Introduce Value-for-money Items To Stimulate Purchase Against the Economic Slowdown
Weak Consumer Expenditure Engenders Cost Control and Competitive Pricing
Time for Digital Media Campaigns and Fashion E-commerce To Spur
Healthy Lifestyles Underpin Strong Growth of Sportswear in Thailand
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 6 Research Sources
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