(MENAFNEditorial)
Toys and games closed at a higher current value growth rate in 2013 as compared with 2012's. The improvement in economic conditions in Taiwan during 2013 was a key contributor to this performance with consumers regaining confidence to spend and pamper themselves. Therefore they were more willing to invest in video games to entertain themselves in their leisure time or just to kill time when taking public transport. Manufacturers' active push in new content development also attracted consumer...
Euromonitor International's Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/912177_toys_and_games_in_taiwan.aspx?afid=101
Product coverage: Traditional Toys and Games Video Games.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
TOYS AND GAMES IN TAIWAN
Euromonitor International
November 2014
LIST OF CONTENTS AND TABLES
Executive Summary
Toys and Games Records Stronger Performance in 2013
Consumers' Reliance on Gadgets Spurs Toys and Games
International Players Retain Dominance
Intensifying Competition for Toys and Games' Distribution
Toys and Games Sales To Remain Positive
Key Trends and Developments
Improvement in Economic Conditions Boosts Toys and Games
Competition Intensifies for Toys and Games' Distribution
Licensed Traditional Toys and Games Benefits Growth
Market Data
Table 1 Sales of Toys and Games by Category: Value 2008-2013
Table 2 Sales of Toys and Games by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Toys and Games: % Value 2009-2013
Table 4 LBN Brand Shares of Toys and Games: % Value 2010-2013
Table 5 Distribution of Toys and Games by Format: % Value 2008-2013
Table 6 Forecast Sales of Toys and Games by Category: Value 2013-2018
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Hasbro Hong Kong Ltd Taiwan Branch in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 2 Hasbro Hong Kong Ltd Taiwan Branch: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Hasbro Hong Kong Ltd Taiwan Branch: Competitive Position 2013
Microsoft Taiwan Corp in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 4 Microsoft Taiwan Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Microsoft Taiwan Corp: Competitive Position 2013
Namco Bandai Partners Taiwan Ltd in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 6 Namco Bandai Partners Taiwan Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Namco Bandai Partners Taiwan Ltd: Competitive Position 2013
Sony Computer Entertainment Taiwan Ltd in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 8 Sony Computer Entertainment Taiwan Limited: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sony Computer Entertainment Taiwan Limited: Competitive Position 2013
Toys Lifung (taiwan) Ltd in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 10 Toys Lifung (Taiwan) Limited: Key Facts
Internet Strategy
Company Background
Private Label
Summary 11 Toys "R" Us Taiwan Limited: Private Label Portfolio
Competitive Positioning
Summary 12 Toys Lifung (Taiwan) Limited: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2008-2013
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2008-2013
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2008-2013
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2009-2013
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2010-2013
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2008-2013
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2008-2013
Table 17 Sales of Video Games by Category: % Value Growth 2008-2013
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2008-2013
Table 19 NBO Company Shares of Video Games: % Value 2009-2013
Table 20 LBN Brand Shares of Video Games: % Value 2010-2013
Table 21 NBO Company Shares of Video Games Hardware: % Value 2009-2013
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2010-2013
Table 23 NBO Company Shares of Video Games Software: % Value 2009-2013
Table 24 LBN Brand Shares of Video Games Software: % Value 2010-2013
Table 25 NBO Company Shares of Digital Gaming: % Value 2009-2013
Table 26 LBN Brand Shares of Digital Gaming: % Value 2010-2013
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/912177_toys_and_games_in_taiwan.aspx?dt=t&afid=101
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