(MENAFN- The Peninsula) Vodafone Qatar yesterday unveiled the country's first virtual store experience at the Telecom World 2014.
Sheikh Faisal bin Thani bin Faisal Al Thani, Vice-Chairman, Vodafone Qatar, and many officials were present.
Scan&Go, Vodafone's virtual store showcased as a proof of concept, will roll out by mid-December, allowing everyone to enjoy a unique shopping experience.
Scan&Go takes retail convenience to newer heights. Customers will need their smartphone and a QR Code Reader App to access a world of shopping now in arm's reach.
By scanning a QR code linked to a Vodafone product, customers can browse at their convenience, shop at the press of a button, and have their purchases delivered at their doorstep or made available to pick up at any Vodafone shop.
Through Scan&Go, customers can buy a mobile phone; join Vodafone Postpaid and Prepaid plans; recharge their Prepaid credit; get Mobile Internet and International Calling Cards and more. Users can make purchases via Credit Card through the Vodafone Mobile Shop or pay cash on delivery.
Khalifa Al Haroon, Head of Innovation, Vodafone Qatar, said: "We're proud to be the first in Qatar to offer such a unique and simple shopping experience. For us, innovation does not necessarily mean reinventing the wheel. It is more of an evolutionary process. We take something that exists and try to turn it into something better, easier and simpler.
This is what we've attempted to do when we conceptualised the virtual store shopping experience. With this proof of concept which will be seen soon in Doha, we can take the Vodafone experience to places we've never been before. Our virtual pop-up stores can be set up almost anywhere.
"We wanted to bring the ultimate convenience to people with busy lifestyles or those who love technology and underline our efforts to ensure a delightful experience for them every step of the way.
"With Scan&Go, we're open when we're closed. What I mean is when our physical stores are closed and employees have gone home, you can still shop with us.
"Scan&Go covers a large portfolio of Vodafone's products and services and demonstrates our strategy to own digitisation and innovation and integrate into one's lifestyle. I love the idea of fusing the physical world and the digital world," Al Haroon said.
According to Qatar's ICT Landscape 2014 report by the Ministry of Information and Communications Technology, Qatar beats many mature ICT countries, considered benchmarks in ICT device penetration such as the UK, Germany, Sweden, Singapore, the UAE and Saudi Arabia when it comes to owning smartphones, laptops and tablet devices.
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