Recent Study Alcoholic Drinks in New Zealand


(MENAFNEditorial)

The total volume decline for alcoholic drinks in 2013 exceeded that observed during the review period. Several factors can be attributed as causative factors including premiumisation of consumer preferences resulting in smaller purchase quantities at higher prices continued migration of consumer preferences away from beer toward other alcoholic drinks and negative media attention toward RTDs

Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
 - http://www.fastmr.com/prod/905393_alcoholic_drinks_in_new_zealand.aspx?afid=101

Product coverage: Beer Cider/Perry RTDs/High-Strength Premixes Spirits Wine.

Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report

 * Get a detailed picture of the Alcoholic Drinks market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

ALCOHOLIC DRINKS IN NEW ZEALAND
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Executive Summary
Continued Volume Decline Stagnant Value Growth
New Alcohol Laws Come Into Effect
Craft Trend Continues
Traditional Duopoly Challenged
Growth Forecast in Line With Economic Recovery
Key Trends and Developments
Craft Beer Popularity Continues As Consumers Turn Away From Mainstream Beer Brands
Distribution Channels Adapt To Economic Conditions
Cider Popularity Increasing
Key New Product Launches
Summary 1 Key New Product Developments 2013-2014
Market Background
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2013
Table 2 Selling Margin of a Typical Beer Brand 2013 incl Wholesaler
Table 3 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 4 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 5 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 6 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 7 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 9 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 10 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 17 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 18 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 19 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Db Breweries Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 4 DB Breweries Ltd: Key Facts
Summary 5 DB Breweries Ltd: Operational Indicators
Company Background
Production
Summary 6 DB Breweries Ltd: Production Statistics 2013
Competitive Positioning
Summary 7 DB Breweries Ltd: Competitive Position 2013
Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 8 Independent Liquor (NZ) Ltd: Key Facts
Summary 9 Independent Liquor (NZ) Ltd: Operational Indicators
Company Background
Production
Summary 10 Independent Liquor (NZ) Ltd: Production Statistics 2013
Competitive Positioning
Summary 11 Independent Liquor (NZ) Ltd: Competitive Position 2013
Lion Liquor Retail Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 12 Lion Liquor Retail Ltd: Key Facts
Summary 13 Lion Liquor Retail Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 14 Lion Liquor Retail Ltd: Competitive Position 2013
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 15 Lion Pty Ltd: Key Facts
Summary 16 Lion Pty Ltd: Operational Indicators
Company Background
Production
Summary 17 Lion Pty Ltd: Production Statistics 2013
Competitive Positioning
Summary 18 Lion Pty Ltd: Competitive Position 2013

Full Table of Contents is available at:
-- http://www.fastmr.com/prod/905393_alcoholic_drinks_in_new_zealand.aspx?dt=t&afid=101

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