(MENAFN- The Peninsula) Qatar Airways (QA) has teamed up with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the inaugural edition of the event.
The IPTL is the first of its kind initiative in tennis to encourage a competitive franchise-based competition. It will travel to Manila, Singapore, New Delhi and Dubai, featuring current and former ATP and WTA players in the inaugural season from today until December 13.
"We have a long-standing history of associations with large-scale sporting events which allows us to connect with fans and legendary sportsmen across the globe through our global route network. QA's association with the event will further promote the game among the increasing fan base across the world," said Akbar Al Baker, Group Chief Executive, QA.
QA will undertake on-ground activations to engage with tennis fans across the globe.
Starting from the Philippines, the league will travel to Singapore and India and then Dubai. The championship will feature players such as Roger Federer, Novak Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for tournament franchises Manila Mavericks, Singapore Slammers, Micromax Indian Aces and the UAE Royals sponsored by corporate and sports legends.
QA's portfolio includes some of the highest profile sport associations, including FC Barcelona, Al Ahli Football Club, Qatar Open Men's and Women's Tennis Championships, and the World Men's Handball Championship among others.
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