(MENAFNEditorial)
2013 saw a resurgence of traditional mass brands being marketed and distributed including Brut adidas and Old Spice trying to capture a new generation of male consumers. Towards the end of 2012 the Brut brand by Pharmacare Laboratories Pty Ltd used Liam Messam (New Zealand All Blacks rugby player) to advertise its range consisting of an after-shave lotion and deodorants whilst in 2013 the Old Spice brand by Procter & Gamble Distributing New Zealand was revamped with new products and...
Euromonitor International's Men's Grooming in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Men's Shaving Men's Toiletries.
Full Report Details at
- http://www.fastmr.com/prod/905062_mens_grooming_in_new_zealand.aspx?afid=101
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
MEN'S GROOMING IN NEW ZEALAND
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2008-2013
Table 2 Sales of Men's Grooming by Category: % Value Growth 2008-2013
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
Table 4 NBO Company Shares of Men's Grooming: % Value 2009-2013
Table 5 LBN Brand Shares of Men's Grooming: % Value 2010-2013
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
Table 7 Forecast Sales of Men's Grooming by Category: Value 2013-2018
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2013-2018
Api Consumer Brands Nz Ltd in Beauty and Personal Care (new Zealand)
Strategic Direction
Key Facts
Summary 1 API Consumer Brands NZ Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 API Consumer Brands NZ Ltd: Competitive Position 2013
Mix Ltd in Beauty and Personal Care (new Zealand)
Strategic Direction
Key Facts
Summary 3 Mix Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Mix Ltd: Competitive Position 2013
Executive Summary
Value Growth Remains Pressured
Distribution Channels Upsize Beauty and Personal Care Ranges
Top Players Manage To Maintain Share
Non-store-based Retailing Increases
Positive Outlook for Value Growth
Key Trends and Developments
Mass and Premium Brands Converge Shrinking Price Disparity
Beauty and Personal Care Products Expand Into Non-traditional Distribution Channels
Generation Y Influences the Beauty and Personal Care Industry
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources
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