(MENAFNEditorial)
November 25 2014 Santa Barbara CA-One of the most popular new business models is wine clubs. Much like the ubiquitous book of the month clubs of the 1970’s and 80’s these clubs offer a subscription-like service. Each month a different wine is shipped to each member’s residence. A new wine club based in California is offering its clientele an experience that most other wine clubs cannot match. Wine Club World is partnering up with small batch wineries to be the exclusive outlet. Wines that until now were only available at the wineries themselves are now part of the monthly selections that they will be sending to their customers.
“This is the perfect situation for us to help spread our name nationally” said Mary Levesque from Daniel Gehrs Wines one of the regional vineyards that Wine Club World is working with. “Our production is done on a limited scale and that doesn’t offer us the economic opportunity to engage in the same marketing and distribution plans that larger wineries can afford. Now we can bypass that step altogether and sell our wine the way we always have – directly to the customer one wine enthusiast at a time.”
Along with Daniel Gehrs Wines Dragonette Cellars is another of the small batch vineyards whose wines have only been available previously at the vineyard itself that is being featured as some of the selections available on a monthly basis. One of the main factors of consideration that goes into who Wine Club World invites to join their portfolio is that limitation. The owners feel that it is important to introduce wines to the nation that otherwise most people would only be able to read about in online reviews and trade magazines.
In the short time that they have been accepting members enrollment numbers have already surpassed the expected goals. As a bonus feature to help people with their gift-giving decisions any new customers who sign up in this remarkable wine of the month club by November 30th will not only be sent some of the finest California wines but also receive two handmade wine glass charms from Woodsy Wino one of the leading online wine retail shops. These decorative wine charms will be the perfect addition to the thoughtfulness of a wine club membership as a gift this holiday season.
For more information about Wine Club World please visit their website: http://www.wineclubworld.com/
For more information on Daniel Gehrs Wines please visit their website: http://danielgehrswines.com/
Jack Terry is a travel and lifestyle writer who has been writing about wine and spirits for over fifteen years. He lived in California for several years.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.