(MENAFNEditorial)
In 2014 smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone which most likely held some volume sales largely amongst the elder population with lower income levels. Thanks to the continuous unit price drop over the review period and rising disposable income level smartphones became increasingly affordable amongst mass consumers in China. In addition more domestic players who focused on the low-end smartphones priced at around RMB1000 had provided more affordable choices to the lower-end consumer segment especially to those in the rural areas.
Competitive Landscape
Samsung China Electronics retained its leading position in mobile phones in China in 2013 leading smartphones with 20% of retail volume sales and a 31% share in feature phones. This was mainly thanks to its frequent new product launches with advanced product features and specifications such as high-quality large screens and reasonable prices which appeals to Chinese consumers. In addition to a wide product portfolio which caters to a large consumer base in China the company’s successful marketing strategies also play a crucial role in securing its leading position in mobile phones.
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Industry Prospects
Mobile phones is expected to post a steady 4% retail volume CAGR over the forecast period reaching 438 million units in 2018 greatly driven by the strong demand for smartphones which is projected to benefit from a shortened replacement cycle and new adoptions in rural areas. However the growth rate is projected to achieve maturity at some point over the forecast period since smartphones already recorded staggering growth over the review period and a continuous decline of feature phones caused by the shift to smartphones is also expected.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in China our research will save you time and money while empowering you to make informed profitable decisions.
The Mobile Phones in China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Mobile Phones in China?
* What are the major brands in China?
* What is the growth rate for Mobile Phones in country?
* How many 3G mobile phones were sold last year?
* How will the introduction of 4G mobile phones impact the mobile phone market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
MOBILE PHONES IN CHINA
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2009-2013
Table 14 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Lenovo (china) Ltd in Consumer Electronics (china)
Strategic Direction
Key Facts
Summary 1 Lenovo (China) Ltd: Key Facts
Summary 2 Lenovo (China) Ltd: Operational Indicators
Company Background
Production
Summary 3 Lenovo (China) Ltd: Production Statistics 2013
Competitive Positioning
Summary 4 Lenovo (China) Ltd: Competitive Position 2013
Executive Summary
Consumer Electronics Increases Despite the Decelerating Economy
Chinese Government Issuance of 4g Licenses Fuels Sales Growth of Smartphones
Electronics and Applicance Specialist Retailers Continue To Dominate
Rural Sales Register Robust Growth Whilst Urban Sales Maintain Domination
Key Trends and Developments
Economic Slowdown Does Not Hinder Retail Volume Sales of Consumer Electronics
Opening of 4g Network Drives Retail Volume Growth of Smartphones
Electronics and Appliance Specialist Retailers Continue To Dominate
Rural Sales Witness Faster Growth Whilst Urban Sales Remain Dominant
Market Data
Table 15 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 16 Sales of Consumer Electronics by Category: Value 2008-2013
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/888641_mobile_phones_in_china.aspx?dt=t&afid=101
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