(MENAFN- Khaleej Times) -span--i- Pledging to launch 25 vehicles in region by 2016 Ford introduced the all-new Mustang at the Burj Khalifa. -i--br- -br-
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-strong- Bill Ford stands beside the 2015 yellow Mustang-p-
Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. There were about 10000 people gathered in the Dubai Downtown area overlooking the Dubai Fountain and Burj Khalifa to get a glimpse of this event. -p-
“Today we planted the Ford flag in the Middle East & Africa an exciting vibrant region that represents the final frontier for growth in the auto industry” Bill Ford said. “We also sent a message to the world that Mustang is going global after 50 years as America’s greatest motoring icon.” -p-
Ford established its new Middle East & Africa business unit this year which covers the company’s automotive business in 67 Ford markets in North Africa Sub-Saharan Africa South Africa and Middle East regions. Industry sales in Middle East & Africa are expected to grow 40 percent to 5.5 million vehicles by 2020. To meet customer demand Ford said it would launch 25 vehicles in region by 2016 including the all-new Mustang debuting next year. -p-
Viewers of the light-hearted action spectacle witnessed a dramatic journey that started with a hero atop a cliff in Arizona taking an urgent call. The unknown protagonist raced via horseback airliner car helicopter and Jet Ski to Dubai to deliver the iconic pony badge. Only in the final scene on the 112th floor of the Burj Khalifa – 399 meters (1300 feet) above the ground - was the protagonist revealed with a wink and a nod as Bill Ford the great-grandson of Henry Ford. -p-
“A century ago Henry Ford had a vision to open the highways to all mankind” said Jim Benintende president Ford Middle East and Africa. “Placing our regional headquarters in Dubai lets us tap the innovation and imagination that’s flourishing here helping us to bring our founder’s vision to this part of the world.” -p-
In addition the new Mustang Ford also previously announced a plan to introduce such new vehicles as Ford Focus Ford Fusion and Lincoln MKC in the Middle East and Africa. The company also announced the accelerated rollout of many new technologies to the region including EcoBoost engines SYNC in-car connectivity inflatable rear seat belts MyKey and other driver assist technologies.
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