(MENAFNEditorial)
The tradition of cigars/cigarillos in Romania was linked to the country’s recent history. While before World War II wealthy business people and high society consumed these products during Communism cigars and cigarillos were banned since they were seen as symbol of capitalism. In 1990 these products entered the market again and were especially appreciated by men above the age of 45. Usually well-off people from the five main cities consume these products.
Competitive Landscape
With brands such as King Edwards Café Crème and Henri Wintermans JBP Trade dominates the competitive environment in 2013 with a volume share of 84% and seven million units. Far behind the main player is Danroth SRL with a volume share of 6% in 2013. The market leader has an extensive distribution network in all major cities as well as a website (www.tutundelux.ro) where tobacco products and accessories can be purchased. Its success lies in the fact that it has excellent ties with major cigars producers and is one of the first companies of this kind to enter cigars.
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Industry Prospects
Since Romanian cigars is not yet mature there is plenty of growth potential. Growth is also expected to come from macroeconomic developments since the GDP is due to see growth of 3% to 4% during the forecast period. Given this economic outlook cigars will have value CAGR of 7% at constant 2013 prices with cigarillos being the best performing subcategory with a value CAGR of 11% at constant 2013 prices. Standard cigars will also benefit from this healthy macroeconomic environment and will grow by 10% value CAGR at constant 2013 prices during the forecast period. Large cigars and small cigars will rise by value 5% and 4% CAGRs respectively at constant 2013 prices.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Romania our research will save you time and money while empowering you to make informed profitable decisions.
The Cigars in Romania market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cigars in Romania?
* What are the major brands in Romania?
* What are the main distribution channels for cigars in Romania and which are performing well?
* What is the proportion of hand-made versus machine manufactured cigars in Romania?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
CIGARS IN ROMANIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Handmade Vs Machine-manufactured Splits
Competitive Landscape
New Product Developments
Summary 1 Cigars: New Product Launches
Distribution
Prospects
Category Data
Table 1 Sales of Cigars by Category: Volume 2008-2013
Table 2 Sales of Cigars by Category: Value 2008-2013
Table 3 Sales of Cigars by Category: % Volume Growth 2008-2013
Table 4 Sales of Cigars by Category: % Value Growth 2008-2013
Table 5 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
Table 6 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
Table 7 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
Table 8 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
Table 9 NBO Company Shares of Cigarillos: % Volume 2009-2013
Table 10 LBN Brand Shares of Cigarillos: % Volume 2009-2012
Table 11 Distribution of Cigars by Format: % Volume 2008-2013
Table 12 Forecast Sales of Cigars by Category: Volume 2013-2018
Table 13 Forecast Sales of Cigars by Category: Value 2013-2018
Table 14 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
Table 15 Forecast Sales of Cigars by Category: % Value Growth 2013-2018
Executive Summary
Value Growth Slower in 2013 Compared To the Review Period
Illicit Trade Hits Historic Low
International Companies Dominate Sales
Modern Grocery Retailers Continues To Be the Main Distribution Channel
Demographic Figures Are One of the Main Barriers To Growth
Operating Environment
Legislation
Summary 2 Legislation Summary at a Glance
Country-specific Legislation
Minimum Legal Smoking Age
Smoking Prevalence
Table 16 Smoking Prevalence in Adult Population 2008-2013
Table 17 Number of Adult Smokers by Gender 2008-2013
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Flavoured Tobacco Product Ban
Plain Packaging
"reduced Harm"
Electronic Cigarettes
Litigation
Death by Cause
Table 18 Death by Cause 2009-2013
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 19 Taxation and Duty Levies 2008-2013
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/903020_cigars_in_romania.aspx?dt=t&afid=101
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