(MENAFNEditorial)
The popularity of low-price economy beer is growing in Hungary as consumers remain very price sensitive and this has led to expansion in the range of economy beer brands available. Another influence on this trend in 2013 was the increase recorded in the excise tax levied on beer which led to beer consumption declining by 1% in 2013. Current value sales of beer also declined by 1% in 2013 a trend which shows that Hungarian consumers are maintaining their beer drinking habits in spite of the...
Euromonitor International's Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/902327_beer_in_hungary.aspx?afid=101
Product coverage: Dark Beer Lager Non/Low Alcohol Beer Stout.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
BEER IN HUNGARY
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 1 Number of Breweries 2008-2013
Category Data
Table 2 Sales of Beer by Category: Total Volume 2008-2013
Table 3 Sales of Beer by Category: Total Value 2008-2013
Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 13 Production Imports and Exports of Beer: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Dreher Sorgyarak Zrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 2 Dreher Sorgyarak Zrt: Key Facts
Summary 3 Dreher Sorgyarak Zrt: Operational Indicators
Company Background
Production
Summary 4 Dreher Sorgyarak Zrt: Production Statistics 2013
Competitive Positioning
Summary 5 Dreher Sorgyarak Zrt: Competitive Position 2013
Heineken Hungaria Sorgyarak Zrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 6 Heineken Hungaria Sorgyarak Zrt: Key Facts
Summary 7 Heineken Hungaria Sorgyarak Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Heineken Hungaria Sorgyarak Zrt: Competitive Position 2013
Executive Summary
Economic Crisis Continues To Have A Negative Influence on Sales of Alcoholic Drinks
Repeated Increases in Excise Tax and Unfavourable Legislation Hinder Sales of Spirits
Leading Producers Continuously Develop Their Products To Attract Consumers
Retail Distribution of Alcoholic Drinks Becomes More Centralised
Alcoholic Drinks Is Expected To Maintain Stable Growth During the Forecast Period
Key Trends and Developments
the Restructuring of Spirits in Hungary Has A Major Influence
the Role of Women Likely To Become More Important in the Future of Beer
Quality Wine Consumption Upswing
Key New Product Launches
Summary 9 Key New Product Developments 2013-2014
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/902327_beer_in_hungary.aspx?dt=t&afid=101
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