(MENAFNEditorial)
SMALL BUSINESS CROWDFUNDS TO SUGARCOAT DIVERSITY & INCLUSION
EDMOND Okla. – November 12 2014 iCelebrateDiversity.com’s founder Tracy Jackson speaks to children as young as preschoolers about the simple message of not judging people by the way they look. In fact she even uses candy to spread the message.
Diversity Beans look like ordinary jelly beans but they have a secret: “You can’t determine what’s on the inside by simply looking at the outside.” A red jelly bean might taste like licorice and a black jelly bean might taste like coconut. Echoing the mantra “Don’t judge a book by its cover”.
“Many schools use them as part of their anti-bullying and teaching tolerance curriculum” said Jackson. It’s a simple but resonate message that translates from the classroom to the boardroom. From Apple to Disney to Starbucks corporations committed to diversity have utilized Diversity Beans as a training tool to bring awareness to subconscious stereotyping and hidden biases.
While schools and corporations are an ideal place for training Jackson dreams of reaching a much younger audience with her new specially branded “Human Beans”. “I wanted to create a way to encourage adults to talk to children about diversity” says Jackson “research shows that young children are hard-wired to notice difference and parents are often afraid or don’t know how to talk about it.”
That is the passion that fuels Human Beans. Created with simple talking points for parents and free lesson plans for educators Human Beans make it fun and easy to talk about how we’re all different yet very much alike.
Jackson took her message to the popular crowdfunding site Kickstarter.com to raise money for packaging and to raise awareness of Human Beans and the free resources.
Kickstarter a global crowdfunding platform is a launching pad for advocates artists and entrepreneurs to find support in funding their projects. Supporters simply visit Kickstarter.com and choose a campaign they wish to back. If a campaign receives ample backers within a limited time the project springs to life and becomes available to the public.
While Jackson has raised just over half of her $6000 goal her deadline is fast approaching. She is hoping people will jump to her support so Human Beans can spring into action.
To learn more about the campaign visit: https://www.kickstarter.com/projects/55344839/human-beans-unique-candy-with-a-sweet-message
iCelebrateDiversity.com was founded in 2001 by Tracy Jackson a military wife and mother in a multiracial family social justice advocate and entrepreneur that is passionate about promoting diversity and inclusion.
If you would like more information about this topic or to schedule an interview with Tracy Jackson please call 405-426-9706 or email tracy@icelebratediversity.com.
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