(MENAFN- Muscat Daily) The first exclusive Roja Boutique in Oman opened at Opera Galleria on Wednesday under the auspices of H E Sayyid Salim bin Ali al Busaidi Undersecretary for Administrative Development Affairs in the Ministry of Civil Service.
Roja Dove creator of the internationally famed luxury perfume brand Roja Parfums too was present on the occasion. The brand is being promoted in Oman through Areej al Jazeera Perfumes. Hussein bin Ahmed al Haddad chairman of Areej al Jazeera Perfumes said 'With Roja Parfums we offer a wide range of fragrances that reach out to everyone who loves perfumes. A product like Aoud Parfum is sure to be especially attractive to people in this part of the world. Each Roja Parfum is an example of extraordinary creativity absolute luxury and total sensuality.'
Roja Parfums stands apart as the world's most innovative fragrance brand created by the industry's most respected perfumer Roja Dove Haddad said.
'The world's only 'Professeur des Parfums' Roja Dove's astounding experience passion and charisma are embodied in each one of his creations. His reputation is based upon his principle of combining the finest and most costly ingredients available from around the world.'
As per Haddad the Roja Parfums line is pure luxury using the best ingredients. The bottles are artisan-crafted with the gold silkscreened on by hand. The bottle cap resembles Dove's diamond ring. Swarovski crystals are set into the cap by hand before it is dipped in 24 carat gold.
"Luxury for me is something which cannot be bettered' said Dove at the launch.
'Most importantly a luxury product cannot be made in volume. I think most people muddle up the terms 'luxury' and 'expensive' but I think luxury and expensive have nothing to do with each other. My central philosophy is simple. It [product] has to be the best."
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