(MENAFNEditorial)
A fatwa was issued in June 2012 by Dr Ali Ahmed Mashael Grand Mufti at the Department of Islamic Affairs and Charitable Activities in Dubai. This stated that Muslims can use alcohol-based fragrances due to the proportion of alcohol in fragrances being low. Whilst the fatwa stated that cautious Muslims could use oil-based fragrances which are alcohol-free it also stated that the use of alcohol-based fragrances would not affect the purity of a Muslim’s prayers. This fatwa thus encouraged many Saudi consumers to expand their purchases of fragrances to include alcohol-based fragrances from prestigious global brands such as Estée Lauder’s Tom Ford and DKNY.
Competitive Landscape
Arabian Oud defines traditional Saudi fragrances for many consumers and was the clear leader in fragrances throughout the review period. The company accounted for a 34% value share in 2013. It benefits from its history and strong premium image. It also benefits from diversification offering a widening range of gender-specific and Western-style fragrances during the review period whilst continuing to retain its credibility within premium Arabic fragrances.
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Industry Prospects
Saudi Arabia is expected to benefit from a further marked rise in tourist arrivals during the forecast period with a CAGR of 12% in terms of incoming tourist numbers. The government is keen to encourage growth in travel and tourism and will thus continue to invest in infrastructure aiming to offer tourists an enjoyable stay. There is expected to be a particularly strong rise in religious tourism although strong retail development in Saudi Arabia will also attract many tourists seeking luxurious shopping during the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Saudi Arabia our research will save you time and money while empowering you to make informed profitable decisions.
The Fragrances in Saudi Arabia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fragrances in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
FRAGRANCES IN SAUDI ARABIA
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
Abdul Samed Al Qurashi Co in Beauty and Personal Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 1 Abdul Samed Al Qurashi Co: Key Facts
Company Background
Production
Summary 2 Abdul Samed Al Qurashi Co: Private Label Portfolio
Competitive Positioning
Summary 3 Abdul Samed Al Qurashi Co: Competitive Position 2013
Arabian Oud Co in Beauty and Personal Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 4 Arabian Oud Co: Key Facts
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 5 Arabian Oud Co: Competitive Position 2013
Saudi Perfumes & Cosmetics Co Ltd in Beauty and Personal Care (saudi Arabia)
Strategic Direction
Key Facts
Summary 6 Saudi Perfumes & Cosmetics Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Saudi Perfumes & Cosmetics Co Ltd: Competitive Position 2013
Executive Summary
Strong Review Period Growth Fuelled by Many Positive Factors
Consumers Become More Sophisticated in Their Grooming Regimes
Domestic Fragrance House Arabian Oud Leads But Multinationals Are Close Behind
Beauty Specialist Retailers Leads Distribution and Continues To Gain Marginal Share
Dynamism in the Forecast Period Thanks To Growth in Tourism and Rising Incomes
Key Trends and Developments
Increasingly Affluent Consumers Buy A Wider Range of Products and Trade Up
Overcrowding Increases Consumers' Focus on Hygiene and Grooming
Tourists Boost Sales Thanks To A Sharp Rise in Arrivals
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/888719_fragrances_in_saudi_arabia.aspx?dt=t&afid=101
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