(MENAFNEditorial)
Although fast food is still an important part of many Germans' everyday lives as they are seeking solutions to have a quick business lunch or snack for example eating habits and preferences are continuing to change developing towards healthier lighter and more sophisticated offers in 2013. German consumers are becoming increasingly health-conscious and want to be aware of what they are consuming and where these products come from. Alternatives with fewer calories less potentially harmful or unhealthy ingredients as well as vegetarian or even vegan options keep growing in demand. In particular after food scandals such as the drug-infested horse meat being found in products which were supposedly beef dishes in 2013 consumers tended to pay far more attention to and became more educated and aware about food processing and ingredients and kept demanding a higher level of transparency.
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Competitive Landscape
Fast food is a rather consolidated channel in Germany. The leader in fast food with a superior GBO value share of 33% in 2013 remained McDonald's which supersedes most of its chained competitors in terms of seniority level of brand recognition and national penetration due to its vast network of outlets and large-scale advertising campaigns. Compared with its main competitor in burger fast food Burger King which is similarly well-known amongst German consumers despite having only about half as many outlets McDonald's offers an uncommonly large and diverse product portfolio with a plethora of supposedly healthier options and meal choices as well as less harmful ingredients as Germany's consumer goods testing organisation Stiftung Warentest certifies.
Industry Prospects
The current trends towards growing demand for healthy regional bio and fair trade products and ingredients as well as a higher level of diversification and individualism without having to miss out on the quick and convenient service of a fast food restaurant amongst German consumers is likely to intensify. This presents growing challenges for operators due to means for comparison and selection of different offers as well as transparency of companies and their internal processes due to advances in technology supported by smartphone apps and the online tools of players.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Germany our research will save you time and money while empowering you to make informed profitable decisions.
The Fast Food in Germany market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fast Food in Germany?
* What are the major brands in Germany?
* Which type of fast food (burger fast food chicken fast food Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Germany?
* What are fast food chains doing to attract consumers during non-traditional day-parts?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
FAST FOOD IN GERMANY
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2008-2013
Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018
McDonald's Deutschland Inc in Consumer Foodservice (germany)
Strategic Direction
Key Facts
Full Table of Contents is available at:
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