(MENAFN- Muscat Daily) The sultanate represented by the Ministry of Tourism (MoT) will participate in the World Travel Market (WTM) exhibition in London from Monday to Thursday. The delegation will be led by H E Maitha bint Saif al Mahrouqiyah Undersecretary in MoT.

The sultanate's pavilion will feature stalls of 21 companies including Marc Tours Company and Ihab Travel Al Bustan Palace a Ritz-Carlton Hotel Desert Gate Toursim Zahra Tours Millennium Resort and Spa Shangri La's Barr al Jissah Resort & Spa Khimji's Travel Oman Airports Management Company Salalah Rotana Resort Ramada Hotel Radisson Blu Hotel and Bahwan Travel.

The event offers industry experts from the UK and across the world to present a diverse range of travel destinations to the participants. WTM is the largest image-building event in the international travel industry as the expo attracts over 5000 experts 5000 companies from nearly 180 countries.

This year the organisers will draw attention to digital technologies to boost tourism including systems of payment and online booking applications for mobile phones and social networks organisation of specialised tours and presentation on hotel chains and airline companies.

The sultanate's pavilion will exemplify its modernity with traditional architectural features which will help promote its tourism potential. The exhibition will be held at the ExCeL Exhibition Centre in London.