(MENAFN- The Peninsula) Infiniti has become the fastest growing premium car brand in the Middle East. For the first half of fiscal year 2014 (April-September), sales grew by 30 percent culminating in a 6.25 percent market share in September, the company said in a statement.
Sales have been boosted with the arrival of the all-new Q50, substantial gains in the Kingdom of Saudi Arabia and UAE, and Infiniti's popular and strong SUV line-up. UAE leads the growth chart with 41 percent gain.
"Infiniti recognises the Middle East as a key strategic market and we are demonstrating our commitment to the region through expansion of the network and product range," said Juergen Schmitz, Managing Director, Infiniti Middle East. "In financial year 2014, we have already substantially increased our offering in the Kingdom of Saudi Arabia and introduced the all-new Q50 with three engine options. These elements have helped us to further deliver the Infiniti brand promise and achieve the highest Infiniti share of any market in the world."
In the next five years, Infiniti's expansion plan is set to increase its global model range by 60 percent and more than double the number of its powertrains with the promise to cater to a wider audience of discerning customers.
The arrival of the Infiniti Q50 2.0L turbocharged engine and QX70S Elite Sport this year generated substantial interest.
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