(MENAFNEditorial)
There was a growing focus on fashion among South African women during the review period which encouraged women to update their wardrobes more frequently. However women also faced rising debt levels towards the end of the review period which resulted in stronger sales via price promotions. Women became more likely to shop around in search of the best price while retailers became more likely to offer discounts in order to drive sales.
Competitive Landscape
Truworths was the leading player in womenswear in the last two years of the review period and accounted for 15% value share in 2013. The company benefits from a wide-reaching store network and a wide range of prices including higher-priced brands targeting mid- to high-income consumers and affordable private label products. The company also continued to be fairly generous in accepting consumer credit applications in the year thus attracting many consumers keen to shop on credit. As a result the company gained almost a percentage point in value share in 2013 over the previous year.
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Industry Prospects
The leading players are expected to tighten credit availability in womenswear in the forecast period. A number of the leading players faced difficulties in 2013 due to a rise in non-performing loans with many consumers overextending themselves in terms of lending and incurring high debt levels. Edcon and Truworths have notably announced plans to tighten their consumer lending criteria. This trend is expected to particularly benefit cash-based retailer Mr Price due to this player offering low prices and ensuring rapid stock rotation in order to keep up with changing fashion trends.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Womenswear industry in South Africa our research will save you time and money while empowering you to make informed profitable decisions.
The Womenswear in South Africa market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Womenswear in South Africa?
* What are the major brands in South Africa?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
WOMENSWEAR IN SOUTH AFRICA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2008-2013
Table 2 Sales of Womenswear: Volume 2008-2013
Table 3 Sales of Womenswear: Value 2008-2013
Table 4 Sales of Womenswear: Value 2008-2013
Table 5 Sales of Womenswear: % Volume Growth 2008-2013
Table 6 Sales of Womenswear: % Value Growth 2008-2013
Table 7 NBO Company Shares of Womenswear: % Value 2009-2013
Table 8 LBN Brand Shares of Womenswear: % Value 2010-2013
Table 9 Forecast Sales of Womenswear: Volume 2013-2018
Table 10 Forecast Sales of Womenswear: Volume 2013-2018
Table 11 Forecast Sales of Womenswear: Value 2013-2018
Table 12 Forecast Sales of Womenswear: Value 2013-2018
Table 13 Forecast Sales of Womenswear: % Volume Growth 2013-2018
Table 14 Forecast Sales of Womenswear: % Value Growth 2013-2018
Edcon Holdings Ltd in Apparel and Footwear (south Africa)
Strategic Direction
Key Facts
Summary 1 Edcon Holdings Ltd: Key Facts
Summary 2 Edcon Holdings Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Edcon Holdings Ltd: Competitive Position 2013
Retail Operations
Summary 4 Edcon Holdings Ltd: Retail Operational Indicators
Internet Strategy
Production
Mr Price Group Ltd in Apparel and Footwear (south Africa)
Strategic Direction
Key Facts
Summary 5 Mr Price Group Ltd: Key Facts
Summary 6 Mr Price Group Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Mr Price Group Ltd: Competitive Position 2013
Retail Operations
Summary 8 Mr Price Group Ltd: Retail Operational Indicators
Internet Strategy
Production
Nike South Africa Pty Ltd in Apparel and Footwear (south Africa)
Strategic Direction
Key Facts
Summary 9 Nike South Africa Pty Ltd: Key Facts
Company Background
Competitive Positioning
Summary 10 Nike South Africa Pty Ltd: Competitive Position 2013
Retail Operations
Summary 11 Nike South Africa Pty Ltd: Retail Operational Indicators
Internet Strategy
Production
Truworths Group Pty Ltd in Apparel and Footwear (south Africa)
Strategic Direction
Key Facts
Summary 12 Truworths Group Pty Ltd: Key Facts
Summary 13 Truworths Group Pty Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Truworths Group Pty Ltd: Competitive Position 2013
Retail Operations
Summary 15 Truworths Group Pty Ltd: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Consumer Credit Lower Prices and Aspirational Attitudes Fuel Review Period Growth
Growth Slows Due To Rising Debt Levels
Share Consolidation As Leading Players Expand Outlet Volume
Apparel Specialist Retailers Dominate But Face Growing Competition
Economic Concerns Set To Impact Growth in Forecast Period
Key Trends and Developments
Leading Players Begin To Restrict Consumer Credit Offer Due To Rise in Non-payments
Economy Imports Pose Competition But Leading Players Gain Share
Strong Growth in Internet Retailing Sales From Low Base
Unit Price Stabilises in 2013 Despite Strong Price-sensitivity
Market Data
Full Table of Contents is available at:
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