(MENAFNEditorial)
Sales of footwear were heavily impacted by economic uncertainty at the end of the review period with many consumers seeking to save money wherever possible due to declining disposable income levels. Instability and 1900hrs curfews also hit sales hard in the year particularly as Friday evenings are traditionally a peak shopping time. Footwear also faced strong competition from informal retail channels and counterfeits at the end of the review period as consumers sought to save money. As a result of these trends overall footwear saw 13% volume sales decline and 6% current value decline in 2013 over the previous year.
Competitive Landscape
Like most product areas in apparel and footwear footwear is highly fragmented. There are many small producers in this area and a large number of imported brands present in the country with "others" accounting for almost 83% value share in 2013 as a result. However "others" lost over a percentage point in value share in 2013 over the previous year. This was partly due to lower imports as a result of stricter import controls rising import duties and Egypt's instability. In addition some low-cost domestic producers opted to shift into the informal economy as they sought to survive in the face of higher production and distribution costs.
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Industry Prospects
Footwear will continue to face strong competition from informal sales channels in the forecast period with consumers likely to continue to face financial struggles. This competition is expected to mainly impact men's footwear which is expected to see 33% volume sales decline in the forecast period as a result. Men have greater access to informal channels and are more comfortable shopping in these channels than women. In addition many men who want to buy prestigious brands such as adidas Nike and Timberland are expected to opt for counterfeits due to these products' considerably lower prices.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Egypt our research will save you time and money while empowering you to make informed profitable decisions.
The Footwear in Egypt market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Footwear in Egypt?
* What are the major brands in Egypt?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
FOOTWEAR IN EGYPT
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Footwear by Category: Volume 2008-2013
Table 2 Sales of Footwear by Category: Value 2008-2013
Table 3 Sales of Footwear by Category: % Volume Growth 2008-2013
Table 4 Sales of Footwear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Footwear: % Value 2009-2013
Table 6 LBN Brand Shares of Footwear: % Value 2010-2013
Table 7 Distribution of Footwear by Format: % Value 2008-2013
Table 8 Forecast Sales of Footwear by Category: Volume 2013-2018
Table 9 Forecast Sales of Footwear by Category: Value 2013-2018
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2013-2018
Allied Trading & Consultancy in Apparel and Footwear (egypt)
Strategic Direction
Key Facts
Summary 1 Allied Trading & Consultancy: Key Facts
Company Background
Competitive Positioning
Summary 2 Allied Trading & Consultancy: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Azadea Group in Apparel and Footwear (egypt)
Strategic Direction
Key Facts
Summary 3 Azadea Group: Key Facts
Company Background
Competitive Positioning
Summary 4 Azadea Group: Competitive Position 2013
Retail Operations
Summary 5 Azadea Group: Retail Operational Indicators
Internet Strategy
Production
Ra Sport Co in Apparel and Footwear (egypt)
Strategic Direction
Key Facts
Summary 6 Ra Sport Co: Key Facts
Company Background
Competitive Positioning
Summary 7 Ra Sport Co: Competitive Position 2013
Retail Operations
Summary 8 Ra Sport Co: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Numerous Challenges Faced by Egyptian Consumers in Review Period
2013 Sees Return To Decline Following Partial Recovery in 2012
Signs of Consolidation in Fragmented Shares
Apparel and Footwear Specialist Retailers Dominate But Face Growing Competition
Forecast Period Growth Dependent on Improved Economy
Key Trends and Developments
Consumers Faced by Ongoing Political and Economic Uncertainty
Full Table of Contents is available at:
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