(MENAFNEditorial)
Burger King registered the largest increase in value share over the last two years of the review period mostly due to new store openings. The US giant within burger fast food was acquired by the Brazilian private equity group 3G Capital Management in 2010 which is the same owner of Anheuser-Busch InBev. Since then it has invested significant resources in order to increase its share through outlet expansion mainly in retail locations and cities where the chain was not yet present.
Competitive Landscape
McDonald's led sales of chained fast food with a 32% value share in 2013. This was despite a decline of one percentage point in its value share due to the rising presence of its competitors mainly Burger King and Subway (Doctor’s Associates). Despite this the chain increased its number of outlets from 731 stores in 2012 to 816 in 2013.
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Industry Prospects
Fast food is expected to grow by 46% at constant 2013 prices over the forecast period as a whole. This will be mostly due to the expansion of the three largest categories of other fast food bakery products fast food and burger fast food. The categories are set to account for a combined value share of 91% in 2018.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fast Food industry in Brazil our research will save you time and money while empowering you to make informed profitable decisions.
The Fast Food in Brazil market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fast Food in Brazil?
* What are the major brands in Brazil?
* Which type of fast food (burger fast food chicken fast food Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Brazil?
* What are fast food chains doing to attract consumers during non-traditional day-parts?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
FAST FOOD IN BRAZIL
Euromonitor International
October 2014
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2008-2013
Table 2 Sales in Fast Food by Category: Number of Transactions 2008-2013
Table 3 Sales in Fast Food by Category: Foodservice Value 2008-2013
Table 4 Fast Food by Category: % Units/Outlets Growth 2008-2013
Table 5 Sales in Fast Food by Category: % Transaction Growth 2008-2013
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2008-2013
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2008-2013
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2008-2013
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2008-2013
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2008-2013
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2008-2013
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2008-2013
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2009-2013
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2010-2013
Table 15 Forecast Fast Food by Category: Units/Outlets 2013-2018
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2013-2018
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2013-2018
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2013-2018
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2013-2018
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2013-2018
Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2013-2018
Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2013-2018
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2013-2018
Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2013-2018
Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2013-2018
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2013-2018
Burger King Brasil Asses Rest Ltda in Consumer Foodservice (brazil)
Strategic Direction
Key Facts
Summary 1 Burger King Brasil Asses Rest Ltda: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 2 Burger King Brasil Asses Rest Ltda: Competitive Position 2013
Executive Summary
Consumer Foodservice Performs Moderately in 2013
Burger King Achieves Second Place Within Chained Consumer Foodservice
Top Five Operators Improve Value Share of Chained Consumer Foodservice From 54% in 2012 To 56% in 2013
Positive Performance Is Expected Over the Forecast Period
Key Trends and Developments
Competitive Environment
Healthier Food Gains Momentum Within Brazilian Consumer Foodservice
Macroeconomic Trends in 2013 and Their Impact
City Key Trends and Developments
Operating Environment
Franchising
Eating Culture
Market Data
Table 27 Units Transactions and Value Sales in Consumer Foodservice 2008-2013
Full Table of Contents is available at:
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