(MENAFNEditorial)
Competition and advertising were major factors in the performance of beauty and personal care in 2013. More celebrities became brand ambassadors and campaigns for a number of products in beauty and personal care were also targeted towards children which is a major demographic group in the country. Local manufacturing also increased in 2013 compared with previous years when the marketing of imported products was the dominant characteristic of the market. Increasing disposable incomes also...
Euromonitor International's Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Mass Beauty and Personal Care Men's Grooming Oral Care Oral Care Excl Power Toothbrushes Premium Beauty and Personal Care Sets/Kits Skin Care Sun Care.
Full Report Details at
- http://www.fastmr.com/prod/887942_beauty_and_personal_care_in_nigeria.aspx?afid=101
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
BEAUTY AND PERSONAL CARE IN NIGERIA
LIST OF CONTENTS AND TABLES
Executive Summary
Competition and Targeting New Demographics Leads To Strong Growth in 2013
Task-specific Brands and Vigorous Marketing and Advertising Activities Sustain Value Sales
Domestic Production Gains Traction
Store-based Retailing Remains the Dominant Channel for Distribution
Positive Performance Expected in the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
House of Tara International in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 2 House of Tara International Ltd: Key Facts
Summary 3 House of Tara International Ltd: Operational Indicators
Company Background
Chart 1 House of Tara International Ltd: House of Tara in Lagos
Internet Strategy
Private Label
Summary 4 House of Tara International Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 House of Tara International Ltd: Competitive Position 2013
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 6 PZ Cussons Nigeria Plc: Key Facts
Summary 7 PZ Cussons Nigeria Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 PZ Cussons Nigeria Plc: Competitive Position 2013
Soulmate Industries Ltd in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 9 Soulmate Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Soulmate Industries Ltd: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Baby and Child-specific Products by Category: Value 2008-2013
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
Table 16 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
Table 17 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
Table 18 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
Table 19 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
Table 20 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 21 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 22 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Bath and Shower by Category: Value 2008-2013
Table 24 Sales of Bath and Shower by Category: % Value Growth 2008-2013
Table 25 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
Table 26 NBO Company Shares of Bath and Shower: % Value 2009-2013
Table 27 LBN Brand Shares of Bath and Shower: % Value 2010-2013
Table 28 Forecast Sales of Bath and Shower by Category: Value 2013-2018
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Headlines
Trends
Competitive Landscape
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/887942_beauty_and_personal_care_in_nigeria.aspx?dt=t&afid=101
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