(MENAFNEditorial) Industry specialists and leading automation companies gathered at Dammam to impart the most up-to-date technologies and solutions available.
Abu Dhabi, UAE – October 2014 – The Kingdom of Saudi Arabia has transformed itself into one of the world's most competitive economies. In response to the transformation the country is undergoing, private firms and government-owned corporations congregated at the Automation University Classic in Dammam organized by Rockwell Automation.
Rockwell Automation top executives headed by Hedwig Maes, President EMEA, inaugurated the event with a VIP guest delegation from Saudi Electricity Company, Mr.Talal Al Shammari, Gas Plant Manager, Saudi Aramco representatives - Mohammed K. Al-Juaib, General Supervisor - P&CSD/Process Automation Systems Division, Abdullah S. Ghamdi, Supervisor - Instrumentation Unit and Luay H. Awami - Engineering Consultant - Instrumentation Unit along with network partners and media from all over GCC. "We are thrilled to host the very first manufacturing event of this kind in the Kingdom" mentioned Hedwig Maes. "The region has shown great potential and we, together with our partners, hope that this platform will contribute to the country's development while we expand our footprint in the Middle East." added Mr. Maes.
Mr. Talal Al Shammari during his speech and presentation at the press conference highlighted his company's future growth objectives by generating, transmitting and distributing electric power in the Kingdom of Saudi Arabia (KSA) either by itself or through its wholly or partially owned subsidiaries. "This event has been an eye opener to the Kingdom. I am highly impressed that Rockwell Automation has come a long way to bring their Automation and technological offerings to us and I'm sure this will help build a solid foundation in the Kingdoms development in the years to come" commented Mr. Shammari.
Over the two-day event, visitors got the opportunity to see the latest in industrial automation, a variety of demonstrations that showed real-life industry environments, scenarios and complimentary products, systems, services and expertise from Rockwell Automation and its partners.
ProSoft Technology being the Platinum Sponsor along with Molex and Stratus Technologies sharing the gold sponsorship, exhibited at the showfloor together with 10 other partner exhibitors including ATCO, Avanceon, Cisco, Endress+Hauser, Ewon, Fluke, Oldi, Panduit and Spectrum Controls.
"We are committed to provide the best-in class products, solutions and services to our customers here in region. And this is just the beginning. The Automation University has empowered the local team to set a new business benchmark and increase the momentum in building up strong customer relationships" mentioned Yahya Darwish, Rockwell Automation Country Sales Director.
Furthermore, the Connected Enterprise seminar held at the same day explained how imperative that is to connect the plant floors with enterprise systems, including disparate systems, in a seamless and secure way by using enabling technologies such as mobile devices, the cloud and big data. More importantly, the seminar gave emphasis on bringing greater productivity, better utilization of assets, faster problem solving, and improved decision-.making to industrial companies. Whilst it offers ease of use, lower total cost of ownership and improved operations.
The event was held for two days and over 500 registered professionals from IT sector, power and water, metals, oil and gas industry, and more, attended. Simultaneous hands-on sessions of 150 demo cases and computers enabled participants to experience actual hardware and software products in a class room environment. A variety of Integrated Architecture presentations and seminars streamlined the manufacturing environments.
Rockwell Automation in Saudi Arabia looks forward to keep the momentum going by conducting industry specific programs as per the needs to the customers and take the Automation University to the next level of customer engagement and technology awareness.
For more information on the lab and presentation sessions during the event, you may download the documents on the tabs here > http://www.rockwellautomation.com/mde/events/automation-university/ksa-automation-university-classic.page?%20%20#/tab1
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