(MENAFNEditorial)
Bottled water was the most dynamic in 2013 in comparison with other non-alcoholic drinks in Russia. It increased by 5% in volume in comparison with previous year and reached 4.7 billion litres in 2013. Consumers pay more attention to the quality of the water they use. Therefore quality of tap water remained the major factor for growth. Moreover developing health and wellness trend had a great impact on the growing natural mineral water. The naturalness of bottled water attracted consumers and the promotion of healthy lifestyle by the Government and bottled water manufacturers also positively contributed to the growing interest in bottled water.
Competitive Landscape
Two multinational companies Coca-Cola Refreshments and PepsiCo Holdings with their brands Aqua Minerale and Bonaqua respectively lead the category however market remains very fragmented. The two leaders have a combined volume share of 17%. However their shares declined constantly in the review period due to growing competition and new companies entering. Moreover both companies operate in Other bottled water while other categories such as natural mineral bottled water showed more active development in terms of bottled water. Therefore other players took market share from PepsiCo and Coca-Cola.
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Industry Prospects
The health and wellness trend and water quality problem in Russia will remain the key factors for market development in the forecast period. Bottled water is expected to increase at volume and value CAGR 4% at constant 2013 prices to reach 5.6 billion litres and RUB166.4 billion by the end of the forecast period. Russia still has a huge room for development. Average consumption of bottled water in Russia is significantly lower than majority of Western and even Eastern European countries. For example an average Russian buy 33 litres of bottled water per year while average retail sales per person in Eastern Europe is 50 litres per capita and in Western Europe it is 116 litres per capita. Therefore Russian market is far from saturation and only positive performance is expected.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Russia our research will save you time and money while empowering you to make informed profitable decisions.
The Bottled Water in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bottled Water in Russia?
* What are the major brands in Russia?
* How important is the direct selling method of distribution in Russia for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes category volumes packaging formulations and/or product innovation in Russia?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Product coverage: Carbonated Bottled Water Flavoured Bottled Water Functional Bottled Water Still Bottled Water.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Partial Table of Contents:
BOTTLED WATER IN RUSSIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channels 2008-2013
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2008-2013
Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2008-2013
Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Karachinsky Istochnik Ooo in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 1 Karachinsky Istochnik: Key Facts
Summary 2 Karachinsky Istochnik OOO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Karachinsky Istochnik: Competitive Position 2013
Narzan Oao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 4 Narzan OAO: Key Facts
Summary 5 Narzan OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Narzan OAO: Competitive Position 2013
Visma Zao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 7 Visma ZAO: Key Facts
Summary 8 Visma ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Visma ZAO: Competitive Position 2013
Executive Summary
Soft Drinks Maintains Growth in Russia
Health and Wellness Is A Developing Trend
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/882190_bottled_water_in_russia.aspx?dt=t&afid=101
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