(MENAFNEditorial)
BMI sees a very bright future for Malaysia's tourism market with growth expected across all key indicators including inbound arrivals and outbound departures throughout the forecast period to 2018. As the number of tourists increases we will see healthy growth in tourism-related expenditure and industry value providing a boost to the hotel industry and creating a very positive potential investment environment.
Arrivals to Malaysia are dominated by countries within the Asia Pacific region owing to the multitude of travel connections including air road rail and sea travel and the relative affordability of regional travel. Many countries within this region such as key source markets including China and Singapore are experiencing healthy domestic economic growth leading to increased private financial consumption. In line with this we are forecasting healthy growth in the number of visitors to Malaysia. Arrivals from other regions are also expected to increase though these markets remain vulnerable to potential economic declines which could affect arrivals. Overall we expect arrivals to increase from 27.7mn in 2014 to 29.2mn in 2015 and further to 34.4mn in 2018 a substantial potential market.
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The outbound travel market is also primarily focused towards Asia Pacific countries with neighbouring Thailand the most popular destination followed by China and Indonesia. Although smaller than the inbound travel market outbound travel is expected to show healthy growth throughout the forecast period as Malaysia's domestic economy continues to expand reaching an estimated 13.5mn in 2018 up from 10.9mn in 2014.
Malaysia's tourism market receives a great deal of support from the government which has targeted tourism as a potential growth area aiming for attracting 36mn visitors annually by 2020 and tourism income of MYR168bn. Effective marketing campaigns are raising the country's global profile including the new '2015 Year of Festival' which will highlight a...
The Malaysia Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport reason for travel origin and destination; and the accommodation market.
BMI's Malaysia Tourism Report provides industry professionals and strategists corporate analysts associations government departments and regulatory bodies with independent forecasts and competitive intelligence on the Malaysian tourism industry.
Key Benefits
* Benchmark BMI's independent tourism industry forecasts for Malaysia to test other views - a key input for successful budgetary and planning in the Malaysian tourism market.
* Target business opportunities and risks in the Malaysian tourism sector through our reviews of latest industry trends regulatory changes and major deals projects and investments in Malaysia.
* Assess the activities strategy and market position of your competitors partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverage
BMI Industry View
This contains a synopsis of our forecasts and any changes together with an overview of key trends and developments in the tourism industry and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects new hotel developments and acquisitions.
Industry SWOT Analysis
Analysis of the major Strengths Weaknesses Opportunities and Threats within the tourism sector and within the broader political economic and business environment.
BMI Industry Forecast Scenario
Forecasts to end-2018 for all key indicators (see list below) supported by explicit assumptions plus analysis of key downside risks to the main forecasts:
Inbound tourism: Arrivals (‘000) arrivals growth (% y-o-y) arrivals by region growth (% y-o-y) arrivals by country growth (% y-o-y) top 10 countries based on arrivals growth (% y-o-y).
Outbound tourism: Departures (‘000) growth (% y-o-y) departures by regional destination (‘000 and growth % y-o-y).
Travel: Methods of travel for arrivals (Air Ship Rail) (‘000) and (% growth y-o-y) international Tourism receipts for transport (US$bn) (growth % y-o-y) international Tourism receipts for travel items (US$bn) (growth % y-o-y).
Hotels: Hotel industry value (US$bn) (growth % y-o-y) (%GDP) (per capita) (per employee) number of hotels and like establishments (‘000) (growth % y-o-y) total overnight stays (‘000) (growth % y-o-y) length of stay occupancy rate (%) number of hotel rooms (‘000) (growth % y-o-y).
Industry Risk Reward Rankings
BMI’s Tourism Industry Risk Reward Rankings provide a country-comparative Risk Reward Rankings index aimed at investors (tour operators tourism infrastructure investors financial institutions) in the regional tourism market.
The rankings methodology makes sophisticated use of over 40 industry economic and demographic data points.
We also have Security Risk Reward Rankings which provide a detailed assessment of possible threats to the country (and by extenuation to the tourism industry) ranging from economic and political upheaval to terrorist attacks and organised crime levels.
Market Overview
This contains a comprehensive overview of the tourism industry in the country its overall value the value of its hotels industry trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country which brands are present in which cities the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database which contain details of projects their value the time frame their current status the companies involved and their estimated completion dates.
Company Profiles
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