OSN partners with Zahra for healthy cause

(MENAFN- Arab News) As the world marks breast cancer awareness month during October OSN the region's major pay-TV network is rolling out a Kingdomwide campaign in Saudi Arabia to promote awareness and early detection in partnership with the Zahra Breast Cancer Association a health charity organization.

Building on its Live More CSR initiative that leverages the power of television and community engagement to promote health and wellbeing and bring positive change to people's lives OSN is supporting the Kingdom's concerted efforts to address the rising incidence of breast cancer through the month-long campaign.

According to Saudi Cancer Registry breast cancer accounts for nearly 15 percent of all new cases of cancers in women. Globocan report identifies that breast cancer is the most common form of cancer in prevalence (number of people affected) incidence (number of people newly identified) and mortality in Saudi Arabia.

OSN is taking the lead in building awareness about breast cancer through a series of on-ground initiatives. In association with Zahra OSN will host pink houses in 20 key cities and towns across the Kingdom in locations such as malls and community centers. These pink houses will screen awareness videos and hand out breast cancer health care tips prepared by Zahra. The awareness leaflets will also be distributed at all retail outlets of OSN as well as through its social media platforms.

Additionally OSN channels will screen specially developed awareness videos on breast cancer while the Oprah Winfrey (on TLC HD channel) and Ellen DeGeneres shows will be utilized to communicate the message to a wide audience. A special screening on E! channel will have TV host Guliana Rancic talk about her battle with breast cancer.

Hanadi Al-Outhah GM and co-founder of Zahra Breast Cancer Association said: 'OSN's partnership for the breast cancer awareness campaign enables us to reach out to a vast audience.'