(MENAFNEditorial)
Overall wine consumption in Kenya grew by 5% during 2013. The growth rate was higher than in the previous year. The growth in wine consumption was largely driven by the growing middle-class population in Kenya. Other factors such as increased product availability in the market advertising of various brands and popularity of wines at corporate functions and restaurants are major factors that promoted growth of wine consumption during 2013.
Euromonitor International's Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Full Report Details at
- http://www.fastmr.com/prod/881841_wine_in_kenya.aspx?afid=101
Product coverage: Fortified Wine and Vermouth Non-Grape Wine Sparkling Wine Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
WINE IN KENYA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2008-2013
Table 2 Sales of Wine by Category: Total Value 2008-2013
Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 10 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
Executive Summary
Alcoholic Drink Sales Record A Steady Growth in 2013
Changing Consumer Trends Reflected in Growth of Spirits
Foreign Firms Enter the Local Alcohol Market in Kenya
Modern Retail Outlets Used As Distribution Channels
Positive Performance Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 14 Typical Wholesaler and Retailer Off-Trade Mark-ups by Selected Categories 2013
Table 15 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013 - Tusker
Table 16 Selling Margin of a Typical Wine Brand 2013 - Caprice Red
Table 17 Selling Margin of a Typical Spirits Brand 2013 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2012-2013
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Sources
Summary 2 Research Sources
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