(MENAFNEditorial)
In 2013 wound care grew by 2% in current value terms. Much of this growth can be attributed to the healthy performances of gauze tape and other wound care as well as sticking plasters/adhesive bandages which grew by 2% and 3% respectively. First aid kits on the other hand recorded a minor current value decline. This was largely down to the category being highly mature and saturated with limited growth opportunities.
Competitive Landscape
Beiersdorf remained the leading manufacturer in wound care in Germany in 2013 commanding a 39% share of value sales. The company’s position can be attributed to the strong presence of the Hansaplast brand. Beiersdorf saw its value sales increase by 3% in 2013 mainly due to a loyal customer base as well as its ability to cater for the needs of multiple target groups. Paul Hartmann ranked second in wound care with a value share of 21%. It was also the leading player in gauze tape and other wound care with a value share of 71%. The company was also active in first aid kits and sticking plasters/adhesive bandages. Within sticking plasters/adhesive bandages Hartmann was active with the growing Dermaplast brand.
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Industry Prospects
Wound care is set to remain fairly flat in value CAGR terms at constant 2013 prices over the forecast period posting overall value growth of just 1%. The main cause of such weak growth will be sticking plasters/adhesive bandages with premium product sales set to slow due to a reliance on continued demand for unique features. Demand for first aid kits will in all likelihood remain stable over the forecast period with the category posting a marginal value CAGR decline at constant 2013 prices.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wound Treatments industry in Germany our research will save you time and money while empowering you to make informed profitable decisions.
The Wound Treatments in Germany market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wound Treatments in Germany?
* What are the major brands in Germany?
* What novel technologies are being used in sticking plasters/adhesive bandages?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Product coverage: First Aid Kits Gauze Tape and Other Wound Care Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Report Table of Contents:
WOUND CARE IN ALGERIA
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2008-2013
Table 2 Sales of Wound Care by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Wound Care: % Value 2009-2013
Table 4 LBN Brand Shares of Wound Care: % Value 2010-2013
Table 5 Forecast Sales of Wound Care by Category: Value 2013-2018
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2013-2018
Executive Summary
Rising Disposable Income Levels Support Strong Review Period Growth
Self-medication and Health and Wellness Trends Fuel Growth
Domestic Leader Saidal Boosts Share Thanks To Expanded Production Capacity
Distribution Widens But Chemists/pharmacies Continues To Dominate
Ongoing Growth Expected for Forecast Period
Key Trends and Developments
Rising Disposable Income Levels Fuel Growth at End of Review Period
Rising Domestic Production Supports Growth
Health and Wellness and Increasingly Proactive Approach To Health Boosts Sales
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2011-2013
Sources
Summary 2 Research Sources
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