(MENAFN- The Peninsula) Automotive luxury brand, Lincoln is showcasing its first introduction into the premium compact utility segment this week, with the all-new 2015 Lincoln MKC, which makes its regional debut at Fashion Week Middle East (FWME).
The all-new Lincoln MKC, combining sleek elegance with power and poise, will support the region's inaugural fashion trade show, boasting innovative design and unique technologies at the show taking place at the Dubai International Financial City Gate.
"Lincoln is proud to be the Platinum sponsor of the first edition of Fashion Week Middle East," said Paul Anderson, Middle East Marketing director for Ford and Lincoln. "This partnership naturally resonates with Lincoln, especially as the brand enters its next chapter of luxury with the first Lincoln MKC premium utility, a product that was inspired inside out by the essence of bespoke and the importance of craftsmanship, both important pillars in the fashion industry.
"Cars and fashion taste are two of the most revealing elements about a person," said Chelsea Lau, Chief Designer, Strategic Concepts Group at Ford Motor Company, who visited Dubai to help launch the all-new Lincoln MKC. "This is especially true in the Middle East, where customers understand the essence of bespoke and the importance of craftsmanship quality. Design trends and colour themes cross industry boundaries and are reflected in both the automobiles and wardrobes of yesterday, today and the future."
As the first vehicle designed from the ground up in a dedicated Lincoln Design Studio, the Lincoln MKC strikes a sporty yet elegant pose.
Its sleek, sculpted body, high beltline and low shoulders create a sturdy, athletic presence, enhanced by a low center of gravity for responsive handling and cornering stability.
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