(MENAFNEditorial) Handball World Championship
Qatar 2015 and Qatar Airways Sign Strategic Partnership at Official Ceremony in Doha
Doha, Qatar
The Qatar 2015 Men's Handball World Championship Organising Committee has announced the appointment of Qatar Airways as the Official Airline Sponsor for the 24th Men's Handball World Championship tournament.
The strategic partnership has been announced as Qatar 2015 ramps up its preparations to host the first international handball championship tournament in Qatar, which runs from 15 January until 1 February 2015.
Qatar Airways will play a key role as an airline partner for the Championship, as international teams and sports fans set to travel to Doha for the matches. 24 teams have qualified for the tournament including the host nation of Qatar.
The contract of mutual agreement was signed by Dr. Thani Abdulrahman Al Kuwari, Director General of the Qatar 2015 Organising Committee and Ehab Amin, Senior Vice-President Commercial Qatar, Qatar Airways at a press conference held in Doha.
Dr. Thani Abdulrahman Al Kuwari, Director General, Qatar 2015, said: "Partnering with Qatar's national carrier for the upcoming tournament speaks volumes about the commitment to enrich the overall experience for both players and spectators of the Championship. We would like to thank Qatar Airways for its support and will continue to strive to work with Qatar's leading companies to provide a unique experience for all."
Ehab Amin, Senior Vice-President Commercial Qatar, Qatar Airways, said: "We are proud to be working with the Organising Committee and look forward to playing our part in enabling Qatar to successfully host this major international championship. Qatar Airways has a strong history of association with large-scale sporting events locally and globally, and we firmly believe in their power to enrich communities and bring sports fans together from around the world."
Under the terms of the agreement, Qatar Airways will provide in-flight branding and advertising support across its global network. In exchange, Qatar 2015 will provide Qatar Airways with a range of rights and benefits, including advertising and prominent logo placement across all communication channels, including the championship venues.
As part of the run-up to the event, Qatar 2015 has spearheaded an awareness campaign to familiarise people with handball, encouraging everyone to 'Live It. Win It.'
The Qatar 2015 Organising Committee is working with Qatar's leading companies as part of its efforts to deliver this mega-event and build an exciting atmosphere. The 24th Men's Handball World Championship will showcase Qatar's capability to host premier sporting events and will play a large role in bringing together various sections of the business, local and global communities towards its success.
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