(MENAFN- The Peninsula) JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced yesterday that, following the award of the exclusive advertising concession at City Center mall, one of the most frequented shopping malls in Qatar, q.media Decaux (the joint-venture between q.media and JCDecaux) has successfully completed the installation of new interactive digital directories in the mall.
First-of-their-kind in a premier shopping mall in the country, the eight directories have been specifically designed for City Center and aim at enhancing the shopping experience of more than 15 million people visiting the mall every year. This bespoke furniture comprises of a 42" interactive digital touchscreen loaded with a dedicated user-friendly application developed in cooperation with ViaDirect (a company expert in connected and tactile wayfinding solutions for indoor and outdoor use) also accessible by disable people, enabling shoppers to look for a specific brand or outlet in the mall and get directional information in 3D in both Arabic and English. The other side of the furniture accommodates a 70" digital screen dedicated to advertising.
City Center is located in the fast growing business district of Doha, West Bay. One of the busiest malls in Doha, City Center opened in 2001 and offers a large range of local and international brands and entertainment options including a multiplex cinema and a theme park.
Joerg Harengerd, Director of City Center Mall said: "One year into our partnership with q.media Decaux for the advertising concession in City Center mall, we are very pleased to announce yet another success with the launch of these brand-new interactive directories."
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