(MENAFNEditorial)
In 2013 the most important factor impacting value growth in car rental was cheaper flights in the country. People preferred to rent a car once they landed in their destination rather than driving the whole way for safety reasons. This was particularly the case for summer holidays during which many consumers travelled to the southern cities of Mugla and Antalya which are the most popular holiday destinations in Turkey. For example a trip from Istanbul to Antalya a distance of 750km takes 10 hours by car and even longer by bus. It is costly and perceived as exhausting and dangerous by many domestic travellers. Whilst the price of air travel is almost equal to bus travel for long distances it is cheaper compared with the fuel costs of doing the same trip by car. In addition other important factors which fuelled the growth in car rental were the increase in tourist numbers road improvements and a change in consumer behaviour in terms of holidaying more and increased mobility.
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PROSPECTSOver the forecast period car rental is expected to see a value CAGR of 5% at constant 2013 prices compared with a negative CAGR over the review period. The increase in tourism in the country improved road infrastructure and the development of air transportation and associated reduction in flight prices will play an important role in growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Car Rental industry in Turkey our research will save you time and money while empowering you to make informed profitable decisions.
The Car Rental in Turkey market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Car Rental in Turkey?
* What are the major brands in Turkey?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Product coverage: Car Rental by Category Car Rental by Channel.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Report Table of Contents:
CAR RENTAL IN TURKEY
LIST OF CONTENTS AND TABLES
Headlines
Trends
Prospects
Category Data
Table 1 Car Rental Sales by Category and Location: Value 2008-2013
Table 2 Car Rental Sales by Channel: Value 2008-2013
Table 3 Structure of Car Rental Market 2008-2013
Table 4 Car Rental NBO Company Shares: % Value 2009-2013
Table 5 Car Rental Brands by Key Performance Indicators 2013
Table 6 Forecast Car Rental Sales by Category and Location: Value 2013-2018
Table 7 Forecast Car Rental Sales by Channel: Value 2013-2018
Executive Summary
Travel and Tourism in Turkey Registers Above-average Value Growth in 2013
the Ministry of Culture and Tourism Invests in the Promotion of Turkey Abroad
Online Sales Increase Rapidly
Turkish Airlines Is the Largest Company in Travel and Tourism
A Bright Future Awaits Travel and Tourism in Turkey
SWOT
Summary 1 Turkey: SWOT
Demand Factors
Table 8 Leave Entitlement: Volume 2008-2013
Table 9 Holiday Takers by Age 2008-2013
Table 10 Seasonality of Trips: % Breakdown 2008-2013
Balance of Payments
Table 11 Balance of Tourism Payments: Value 2008-2013
Definitions
Sources
Summary 2 Research Sources
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