Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Travel series to be produced under MyDubai  Join our daily free Newsletter

MENAFN - Khaleej Times - 28/08/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN - Khaleej Times) The #MyDubai Trip is a social travel series that documents the journey of some of the most influential Instagrammers from around the world as they experience Dubai.Dubai’s Department of Tourism and Commerce Marketing (DTCM) on Wednesday announced that Qabeela New Media will join the #MyDubai initiative to produce a 12-episode travel series curated by well-known Emirati social travel experts Peeta Planet.

The ‘#MyDubai Trip’ is a social travel series that documents the journey of some of the most influential Instagrammers from around the world as they experience Dubai.

The twist Their itineraries are thoughtfully curated and crowd-sourced from several of Dubai’s renowned social media personalities. Peeta Planet is an international award-winning travel series broadcast to 50 million TV viewers across the Middle East. It is a travel series about two brothers from the UAE who visit countries across the world with their journeys being destined by recommendations made on social media.

Social travel

Rather than treading the tired overdone tourist trails brothers Mohammed and Peyman Parham Al Awadhi interact with their social media community to practice “social travel” — travelling through the eyes of local people.

The creators and hosts are enthusiastic about the #MyDubai Trip series as it draws upon local knowledge and aims to transform residents of Dubai into advocates of tourism for their city. Leveraging Peeta Planet’s expertise in social travel the brothers will use social media channels to crowd-source daily itineraries for the series based on what a local resident would recommend for incoming visitors.

Fifty itineraries will be curated by Dubai residents who are prominent across social media within their respective industries of fashion food sports culture and entrepreneurship. The itineraries will be posted on Peeta Planet’s Facebook page with the general public asked to vote for their favourite. The 12 most voted itineraries will then each be filmed as one episode of Peeta Planet’s #MyDubai Trip series.

Fully reliant on social media to determine the itinerary for their travels Mohammed and Peyman are no strangers to the benefits of crowd-sourcing. This expertise and know-how will be leveraged and put to the test as they explore their hometown with the #MyDubai Trip series.

“We believe that a city is defined by its people and their hospitality” said Mohammed. “We want to create a sense of ownership and pride empowering our community to take on the cause of promoting Dubai as local advocates. The #MyDubai Trip series will serve as a focal point for meaningful fun and heartening activities to experience in Dubai regardless of whether you are a resident or a visitor.”

The #MyDubai Trip series will be filmed in September and October 2014 and is scheduled for online broadcast between November 2014 and January 2015.

Local insights

Issam Kazim chief executive officer Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “Getting local insights into a destination’s hidden gems and must-do activities is something that global travellers are increasingly looking for whenever and wherever they travel. By using social media to share our #MyDubai stories we can let the world know much more about Dubai.

“We can share the breadth and wealth of our activities the diversity of our destination offering our unique culture and heritage and spirit of true hospitality. By working with local ‘insiders’ international instragrammers and the Peeta Planet team we can create content that reaches all four corners of the globe and encourages visitors to experience a side of our city that may be unfamiliar and unexpected. We’re very excited about what we’ll see and where we’ll go on the #MyDubai Trip (series).”


Launched in January 2014 by Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai #MyDubai aims to create an autobiography of the emirate of Dubai — through social media. With over 1.34 million Instagram submissions of photos and videos to date the #MyDubai initiative tells an interactive human story of residents and visitors to Dubai. The intention is to celebrate the everyday lives of the people and communities of Dubai and show the city that is beneath the landmarks headlines and superlatives.



Khaleej Times

  MENA News Headlines
 Oct 8 2015 - UK official says Russia making situation in Syria more dangerousKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) UK Secretary of State for Defence, Michael Fallon, called on Russia Thursday to stop supporting the regime of Bashar Al-Assad and to stop the regime from bombing ...

 Oct 8 2015 - EP calls for intØ¢'l protection for E.JerusalemKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The European Parliament called Thursday East Jerusalem to be placed under immediate international protection after a series of violent clashes have left several ...

 Oct 8 2015 - USD to drop further as profit raise postpones - analystKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The rate of the US dollar is expected to drop against the main currencies in time of weakening expectations on the raise of profit rates in the US before the end ...

 Oct 8 2015 - Israeli forces arrests 40 Palestinians in West BankKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Forty Palestinians were arrested by the Israeli force during an operation in the West Bank, said a statement by the Palestinian prisoners club Thursday.According ...

 Oct 8 2015 - Syrian Army: Russian airstrikes reduced ISIL fighting capabilitiesKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Airstrikes by Russian warplanes reduced fighting capabilities of the so-called Islamic State in Iraq and Levant (ISIL) in Syria, the Syrian Armed Forces Commander ...

 Oct 8 2015 - Western, Russian intervention in Syria making matters worse - Arab LeagueKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The Western and Russian intervention in Syria will not end the war and will not eliminate presence of the so-called Islamic State in Iraq and Levant (ISIL), said ...

 Oct 8 2015 - Kuwait- Light rain, dust for Thursday evening weather - forecastKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) Light rain and dust is expected for the weather Kuwait Thursday's evening, said a weather forecast official.Deputy head of Kuwait weather forecast department, ...

 Oct 8 2015 - Jewish settler stabbed in JerusalemKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) A Jewish man was stabbed Thursday in his upper body in Jerusalem in the third stabbing attack in just over 24 hours.Haaretz newspaper said on its website that a ...

 Oct 8 2015 - OPEC oil price up to USD 48.24 pbKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) The OPEC daily basket price went up Wednesday USD 2.16 and stood at USD 48.24 per barrel (pb) compared with USD 46.08 pb the previous day, the cartel said here on ...

 Oct 8 2015 - Kuwaiti seeks Costa Rica's support to get non-Permanent UNSC seatKuwait News Agency (KUNA)
(MENAFN - Kuwait News Agency (KUNA)) A Kuwaiti Parliamentary friendship group sought Costa Rica's President Luis Guillermo Solis' support to help Kuwait obtain a non-permanent seat at the UN Security ...




Click to Apply


Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help