Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

Travel series to be produced under MyDubai  Join our daily free Newsletter

MENAFN - Khaleej Times - 28/08/2014
No. of Ratings : 0
Add to Mixx!

(MENAFN - Khaleej Times) The #MyDubai Trip is a social travel series that documents the journey of some of the most influential Instagrammers from around the world as they experience Dubai.Dubai’s Department of Tourism and Commerce Marketing (DTCM) on Wednesday announced that Qabeela New Media will join the #MyDubai initiative to produce a 12-episode travel series curated by well-known Emirati social travel experts Peeta Planet.

The ‘#MyDubai Trip’ is a social travel series that documents the journey of some of the most influential Instagrammers from around the world as they experience Dubai.

The twist Their itineraries are thoughtfully curated and crowd-sourced from several of Dubai’s renowned social media personalities. Peeta Planet is an international award-winning travel series broadcast to 50 million TV viewers across the Middle East. It is a travel series about two brothers from the UAE who visit countries across the world with their journeys being destined by recommendations made on social media.

Social travel

Rather than treading the tired overdone tourist trails brothers Mohammed and Peyman Parham Al Awadhi interact with their social media community to practice “social travel” — travelling through the eyes of local people.

The creators and hosts are enthusiastic about the #MyDubai Trip series as it draws upon local knowledge and aims to transform residents of Dubai into advocates of tourism for their city. Leveraging Peeta Planet’s expertise in social travel the brothers will use social media channels to crowd-source daily itineraries for the series based on what a local resident would recommend for incoming visitors.

Fifty itineraries will be curated by Dubai residents who are prominent across social media within their respective industries of fashion food sports culture and entrepreneurship. The itineraries will be posted on Peeta Planet’s Facebook page with the general public asked to vote for their favourite. The 12 most voted itineraries will then each be filmed as one episode of Peeta Planet’s #MyDubai Trip series.

Fully reliant on social media to determine the itinerary for their travels Mohammed and Peyman are no strangers to the benefits of crowd-sourcing. This expertise and know-how will be leveraged and put to the test as they explore their hometown with the #MyDubai Trip series.

“We believe that a city is defined by its people and their hospitality” said Mohammed. “We want to create a sense of ownership and pride empowering our community to take on the cause of promoting Dubai as local advocates. The #MyDubai Trip series will serve as a focal point for meaningful fun and heartening activities to experience in Dubai regardless of whether you are a resident or a visitor.”

The #MyDubai Trip series will be filmed in September and October 2014 and is scheduled for online broadcast between November 2014 and January 2015.

Local insights

Issam Kazim chief executive officer Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “Getting local insights into a destination’s hidden gems and must-do activities is something that global travellers are increasingly looking for whenever and wherever they travel. By using social media to share our #MyDubai stories we can let the world know much more about Dubai.

“We can share the breadth and wealth of our activities the diversity of our destination offering our unique culture and heritage and spirit of true hospitality. By working with local ‘insiders’ international instragrammers and the Peeta Planet team we can create content that reaches all four corners of the globe and encourages visitors to experience a side of our city that may be unfamiliar and unexpected. We’re very excited about what we’ll see and where we’ll go on the #MyDubai Trip (series).”


Launched in January 2014 by Shaikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai #MyDubai aims to create an autobiography of the emirate of Dubai — through social media. With over 1.34 million Instagram submissions of photos and videos to date the #MyDubai initiative tells an interactive human story of residents and visitors to Dubai. The intention is to celebrate the everyday lives of the people and communities of Dubai and show the city that is beneath the landmarks headlines and superlatives.



Khaleej Times

  MENA News Headlines
 Nov 26 2015 - Dubai International Film Festival unveils film powerKhaleej Times
(MENAFN - Khaleej Times) There is great power in imagination. Unlike any other living thing in this world, we humans have the ability to recount stories to one another and live lives other than our ...

 Nov 26 2015 - Turkey- Syrian Turkmen run for their livesThe Journal Of Turkish Weekly
(MENAFN - The Journal Of Turkish Weekly) Syria's northwestern Latakia area just across Turkey's southern border has seen a sudden influx of Turkmen and Arabs fleeing shelling from Assad ...

 Nov 26 2015 - Death in European films at 37th Cairo International Film FestivalDaily News Egypt
(MENAFN - Daily News Egypt) The Cairo International Film Festival (CIFF) just ended its 37th round after bringing much drama and tears to its audience. European films featured many angles of people's ...

 Nov 26 2015 - Why Vineeth Sreenivasan-Nivin Pauly are a winning duoKhaleej Times
(MENAFN - Khaleej Times) The successful combo of Vineeth Sreenivasan and Nivin Pauly are out to delight audiences once again and this time, their setting is not Thalasseri but right here in Dubai. ...

 Nov 26 2015 - Back to the source: Food foraging in BerlinDaily News Egypt
(MENAFN - Daily News Egypt) Beyond the herb garden on the balcony, some Berliners have taken the next logical step and started foraging for food. And, as it turns out, there's much more to it than ...

 Nov 26 2015 - The Turkish bluff in the new Great GameDaily News Egypt
(MENAFN - Daily News Egypt) While the shocking news of the downing of a Russian warplane in Syria/Turkey continues to unfold, people around the world are holding their breath. With conflicts ...

 Nov 26 2015 - Tourists will return to Egypt: Sabre CEODaily News Egypt
(MENAFN - Daily News Egypt) Sabre Travel Network Middle East (STNME) is a leading provider of solutions for the travel industry and categorises Egypt as one of the most important Arab countries where ...

 Nov 26 2015 - Al Ain Air Show is backKhaleej Times
(MENAFN - Khaleej Times) Barrel rolls, jet fighters and wing-walking, it doesn't get more Top Gun than the Al Ain Air Show and this time there are going to be even more events on the ground when it ...

 Nov 26 2015 - Egypt- Launching stocks suspended after obtaining funds for expansion: MIDOR CEODaily News Egypt
(MENAFN - Daily News Egypt) The Ministry of Petroleum and Mineral Resources suspended launching the stocks of Middle East Oil Refinery (MIDOR) on the stock market after it obtained the funds ...

 Nov 26 2015 - NBK-Egypt reports 62.9% YoY increase in profitsDaily News Egypt
(MENAFN - Daily News Egypt) The National Bank of Kuwait-Egypt (NBK-Egypt) reported net profits of EGP 445.6m for the first nine months of 2015 compared to EGP 273.5m for the corresponding period in ...




Click to Apply


Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country

Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Economic Calendar
Financial Glossary

Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help