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Provisional 2014 estimates suggest that dog food should not witness drastic changes and that there is likely to be continuity from 2013. Dog food in Portugal will keep a positive growth trend thanks to economy and mid-price dry food. Many consumers will limit their spending where possible. Therefore value-for-money will remain the dominant factor in consumer purchasing decisions with consumers looking for discounts and promotions as economic conditions though improving slowly will remain difficult.
Competitive Landscape
Based on provisional 2014 estimates minor fluctuations are expected in the value shares of the various different manufacturers offering branded dog food in Portugal except for Affinity Petcare SA forecast to register significant growth thanks to its entry in the Intermarche hypermarket chain.
Industry Prospects
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The same trends that dominated dog food over the review period are expected to also make an impact over the forecast period. The most important issues will be the desire of owners to look after the health and wellbeing of their dogs pet humanisation convenience and price. These factors will support growth of dog food sales which are expected to register a healthy performance in both volume and value terms over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Portugal our research will save you time and money while empowering you to make informed profitable decisions.
The Dog Food in Portugal market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Dog Food in Portugal?
* What are the major brands in Portugal?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Product coverage: Dog Treats and Mixers Dry Dog Food Wet Dog Food.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Partial Table of Contents:
DOG FOOD IN PORTUGAL
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2009-2014
Table 2 Dog Population 2009-2014
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014
Category Data
Summary 1 Dog Food by Price Band 2014
Table 4 Sales of Dog Food by Category: Volume 2009-2014
Table 5 Sales of Dog Food by Category: Value 2009-2014
Table 6 Sales of Dog Food by Category: % Volume Growth 2009-2014
Table 7 Sales of Dog Food by Category: % Value Growth 2009-2014
Table 8 Sales of Premium Dog Food by Category: Value 2009-2014
Table 9 NBO Company Shares of Dog Food: % Value 2009-2013
Table 10 LBN Brand Shares of Dog Food: % Value 2010-2013
Table 11 LBN Brand Shares of Dog Treats: % Value 2010-2013
Table 12 Forecast Sales of Dog Food by Category: Volume 2014-2019
Table 13 Forecast Sales of Dog Food by Category: Value 2014-2019
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2014-2019
Anivite SA in Pet Care (portugal)
Strategic Direction
Key Facts
Summary 2 Anivite SA: Key Facts
Summary 3 Anivite SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Anivite SA: Competitive Position 2013
Naturea Petfoods Pt in Pet Care (portugal)
Strategic Direction
Key Facts
Summary 5 Naturea Petfoods PT: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Naturea Petfood PT: Competitive Position 2013
Executive Summary
Pet Care Registers Growth Despite Economic Crisis
Economy Pet Food Further Expands
Nestle Portugal SA and Mars Portugal Inc Maintain Their Dominance Among Branded Players
Modern Grocery Retailers Dominate Distribution
Healthy Growth Expected Over the Forecast Period
Key Trends and Developments
Despite the Negative Economic Climate Pet Care Grows
Price and Promotions Shape the Competitive Landscape
Increasing Pet Humanisation Leads To the Success of Treats and Pet Products
Market Indicators
Table 16 Pet Populations 2009-2014
Market Data
Table 17 Sales of Pet Food by Category: Volume 2009-2014
Table 18 Sales of Pet Care by Category: Value 2009-2014
Table 19 Sales of Pet Food by Category: % Volume Growth 2009-2014
Table 20 Sales of Pet Care by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Pet Food: % Value 2009-2013
Table 22 LBN Brand Shares of Pet Food: % Value 2010-2013
Table 23 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
Table 25 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
Table 26 Distribution of Pet Care by Format: % Value 2009-2014
Table 27 Distribution of Pet Care by Format and Category: % Value 2014
Table 28 Distribution of Dog and Cat Food by Format: % Value 2009-2014
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2014
Table 30 Forecast Sales of Pet Food by Category: Volume 2014-2019
Table 31 Forecast Sales of Pet Care by Category: Value 2014-2019
Full Table of Contents is available at:
-- http://www.fastmr.com/prod/859137_dog_food_in_portugal.aspx?dt=t&afid=101
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