(MENAFN- Muscat Daily) Al Jenaibi International Automobiles the official BMW Group importer in Oman has announced a growth of 57 per cent for BMW and MINI sales during the first half of 2014 compared to the same period in 2013.
Leading the way for BMW in Oman was the BMW 5 Series and the BMW X5 both of which continued to remain among the best-selling models for the BMW Group importer with sales increasing 69 per cent and 23 per cent respectively. The latest third generation BMW X5 launched last year delivers outstanding luxury and unparalleled comfort in every regard and never fails to exceed expectations.
The flagship BMW 7 Series continues to garner the interest of customers in Oman where it ranked as the third best selling BMW model. Here in the Middle East it is the leader in the luxury sedan segment blending luxury elegance and innovation. Sales for the MINI brand during the first six months of the year were led by MINI Countryman achieving 88 per cent growth. The MINI Coupe was also a strong contributor with 300 per cent growth.
Divyendu Kumar managing director of Al Jenaibi International Automobiles said 'Demonstrating the effectiveness of our strategy the half year figures are reflective of our dedication to our valued customers. The demand for BMW Group vehicles is in continuous growth in the Sultanate and with our extensive product offering and premium services we are certain of the ongoing success of Al Jenaibi International Automobiles.'
Overall the BMW Group's Middle East sales across the region increased 25 per cent during the first half of 2014 compared to the same period last year. A total of 15797 BMW and MINI vehicles were delivered to customers across 12 Middle East markets.
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