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ASMA-2014 (Adoption of Socila Media in Academia survey report 2014)
The pioneering survey by InnoServ Solutions to investigate on social media integration in academia in collaboration with a team from IIM-Indore. ASMA-2014 unveils all the myths and depicts the role of social media in academic facets like admissions placements industry interface academic excellence branding marketing ROI and more. It establishes all the proficiency on social media marketing essential in crafting meticulous strategies to accomplish respective business objectives.
Pune India August 06 2014: Pune based InnoServ Solutions Pvt. Ltd. released its pioneering initiative Adoption of Social Media in Academia survey report ASMA-2014. ASMA-2014 unveils all the myths and depicts the role of social media in academic facets like admissions placements industry interface academic excellence branding marketing ROI and more. It establishes all the proficiency on social media marketing essential in crafting meticulous strategies to accomplish respective business objectives.
Speaking on the report Mr Rahul Jain Director InnoServ Solutions Pvt. Ltd. said that ASMA is India's first ever comprehensive study on adoption of social media in academia in collaboration with a team from IIM-Indore. Top institutes in India like the IIM-U the IIM-K SPJIMR SIBM and over 60 B-Schools across India participated in the survey. ASMA-2014 is expected to contribute a great deal to comprehensions on social media in academia.
He added that team InnoServ worked and analysed on the concept of adoption of Social Media in academics and presented a questionnaire to the participating colleges. 89% of the colleges said that they had social media presence while 76% said that they have been using social media since two years. Yet around 63% of the colleges still don't have any documented policies and guidelines for social media. Astonishingly social media analytics has not been paid attention while crafting strategies.
Around 83% showcase their success stories and events on various social media platforms for promoting and branding. Institute owned websites are still the most preferred platforms for exchanging information like admission placement campus life of students events. However a surprising 30% still haven't integrated social media to their websites. Conversely the tech savvy institutes have taken it to a level ahead and used social media platforms for CSR activities discussions and debating various issues related to business collaborative learning etc. Facebook (98%) invariably is the most preferred social network followed by LinkedIn (78%) Twitter (64%) YouTube (60%) and Google + (52%). It's interesting to note that YouTube is being used to showcase different student activities lectures conferences interviews and events efficiently than ever before.
ASMA-2014 unearths how Facebook and Skype are aiding institutes in internal academics maintaining industry relations and placements. It also brings forth quite a few groundbreaking inclinations viz. 81% of the participating institutes currently use Facebook for alumni relations despite the notion of LinkedIn being the professional social network. 85% of the institutes believe the use social media to have enhanced their industry interface than traditional approaches.
Based out of the true Oxford of the east - Pune InnoServ Solutions Pvt. Ltd. specializes in delivering B-Schools with the social media intellect custom solutions to suit varied requirements and budgets. The copies of the report can be booked at connect@asmaindia.in.
About InnoServ Solutions:InnoServ Solutions Pvt. Ltd. (ISPL) is established by a group of professionals with vast experience in varied business segments. ISPL offers solutions and services in diversified areas like Corporate Training Digital Marketing and University Alliance. The key focus at InnoServ is Digital Marketing Solutions for colleges and Digital Marketing Training programs customized to college needs. For more information about us please visit www.innoservsolutions.com.
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Company Name: InnoServ Solutions Pvt. Ltd.
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Phone: +91- 20-60121213 / 14
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