(MENAFN- Khaleej Times) Total of 20.Huawei’s Consumer Business Group on Monday reported a 550 per cent leap in smartphone shipments to the Middle East and Africa in the second quarter underscoring the company’s commitment to branding efforts in this market as well as other regions around the world in which it posted healthy growth results.
The Chinese technology firm in a statement said that it shipped a total of 64.21 million devices; smartphones accounted for 34.27 million a year-on-year increase of 62 per cent.
A total of 20.56 million devices were shipped to markets in the Middle East Asia Latin America and Africa during the period an 85 per cent rise compared to last year.
Huawei posted shipment growths of 275 per cent in Latin America 180 per cent in the Asia-Pacific and 120 per cent in Europe. It also held a majority share in the smartphone market in specific areas in Asia and Latin America.
The results reflected the success of the launch of several flagship 4G LTE premium smartphones led by the Ascend G6 and Ascend P7 which are gaining more popularity worldwide. The group’s business growth further demonstrates the success of its strategy to develop premium quality products while building brand awareness through global marketing initiatives. Almost two million Ascend P7 units were sold less than two months after its global launch in 70 markets in Europe the Asia-Pacific the Middle East Africa and Latin America.
Research from Kantar Worldpanel ComTech showed that Huawei’s smartphone sales climbed 123 per cent in five major European markets — the UK Germany France Italy and Spain — in the past 12 months. It currently has a three per cent market share in Germany and Spain and the company is aiming to increase this to five per cent.
“Across Europe there is an accelerating trend of fragmentation in the handset market as smaller brands gain real traction” Kantar Strategic Insight director Dominic Sunnebo said. “Newcomers to the European market such as Huawei are challenging the established names.”
In the second half of 2014 Huawei’s Consumer Business Group will continue its commitment to developing the 4G LTE market. It also aims to bring more mid- to high-end smart devices into the market including wearable technology.
— alvinkhaleejtimes.com
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