(MENAFN- Muscat Daily) Ali al Farsi from Sultan Qaboos University (SQU) will represent Oman at the ninth edition of the Dubai Summer Surprises Apprenticeship Programme.
The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and organisers of Dubai Summer Surprises (DSS), announced the names of the 17 students from across the Middle East and North Africa who will take part in the DSS Apprenticeship Program 2014.
The topic for entry to this year's programme was, ‘What would you do differently for DSS 2014, in terms of promoting and positioning this event for your local market, if you were assigned the position of chief marketing officer for DSS'
A special jury comprising key DFRE executives and other marketing professionals evaluated the entries before selecting a winner from each country.
Winners will each receive an all-expense-paid trip to Dubai including return flights and a two-week stay at the Emirates Academy of Hospitality Management. As part of the programme students will attend workshops, visit key DSS events and tourism landmarks. They will also get the opportunity to meet leading players behind the Destination Dubai brand.
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